Lead Qualification Specialist EMEA Marketing

Danaher; l'Hospitalet de Llobregat; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A diagnostics company located in l'Hospitalet de Llobregat is seeking a Lead Qualification Specialist. The role involves qualifying leads from marketing initiatives, conducting outbound calls, and managing customer databases. The ideal candidate should have a Bachelor's degree, fluent English and French, and experience in B2B sales. Proficiency in Salesforce.com and other lead management tools is essential. Join a team focused on improving cancer diagnostics and driving commercial success.

Formación

• Experience in healthcare, diagnostics, or life sciences is preferred.
• Ability to categorize and qualify customer leads.
• Technically proficient in lead management tools.

Responsabilidades

• Qualify leads generated through digital marketing initiatives.
• Conduct outbound prospecting calls to follow up on campaigns.
• Maintain and enhance the customer and prospect database.

Conocimientos

B2B telemarketing experience

Inside sales experience

Fluent in English

Fluent in French

Spanish or Italian language skills

Excellent communication skills

Educación

Bachelor’s degree

Master’s degree

Herramientas

Salesforce.com

Zuant

Descripción del empleo

Leica Biosystems’ mission of “Advancing Cancer Diagnostics, Improving Lives”

is central to our corporate culture. We are a global leader in cancer diagnostics, offering the most comprehensive portfolio from biopsy to diagnosis. Our easy‑to‑use and consistently reliable solutions enhance workflow efficiency and diagnostic confidence. Our associates are united in a common purpose: advancing diagnostic accuracy to improve patient outcomes. Every day, you will contribute to life‑changing solutions that enable faster, more precise diagnoses.

Leica Biosystems works alongside six fellow Diagnostics Companies within the Danaher group, driving diagnostic innovation at the pace of change. Together, we aim to improve patient lives through diagnostic tools that tackle the world’s biggest health challenges.

The Lead Qualification Specialist, Marketing EMEA, plays a critical role in driving Leica Biosystems' commercial success by identifying, validating, and qualifying customer leads from digital and offline marketing initiatives. Acting as the first point of contact for potential customers, this role ensures that high‑quality leads are passed to the sales team, accelerating pipeline development and supporting revenue growth. The individual will leverage digital marketing campaign insights, execute lead qualification calls, and contribute to optimizing the customer journey.

This role will report directly to EMEA Marketing Director with strong dotted line to Digital Marketing Team.

Key Responsibilities:

1. Lead Qualification & Customer Engagement

• Qualify and categorize all leads generated through country‑level digital marketing initiatives, trade shows, website inquiries, online search, email campaigns, and social media.
• Serve as the primary bridge between marketing and sales, ensuring seamless handover of validated leads.
• Identify customer needs and interest in cancer diagnostics instruments and consumables, assessing readiness to engage in a sales conversation.

2. Tele Lead Generation & Campaign Execution

• Conduct outbound prospecting calls to follow up on digital marketing campaigns and new product launches.
• Identify key decision‑makers within laboratories, including those responsible for purchasing and those involved in technical research or daily operations.
• Execute high‑quality, targeted phone conversations to generate sales‑ready leads at or above defined targets.

3. CRM & Database Management

• Maintain and enhance the customer and prospect database, ensuring accuracy and completeness of lead contact details.
• Validate and update customer information based on direct interactions, data enrichment processes, and third‑party list acquisitions.
• Utilize tools like Zuant for lead capture at events and integrate data into Salesforce.com for streamlined lead management.

Qualifications & Skills

• Bachelor’s degree with experience in B2B telemarketing, inside sales, or lead qualification, preferably in healthcare, diagnostics, or life sciences. A Master’s degree with experience will also be considered.
• Fluent in English and French (required) plus either Spanish or Italian (additional language skills are a strong advantage).
• Excellent communication and sales engagement skills.

Technically proficient in lead management tools:

• Experience with Salesforce.com (SFDC) or similar CRM platforms.
• Familiarity with Zuant or other lead capture tools for event‑based lead acquisition and integration with CRMs.
• Competence in basic data entry, reporting, and lead‑tracking processes.

Join our winning team today. Together, we’ll accelerate the real‑life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.