Lead Consumer Insights & Brand Strategy (Remote)

Gomining; España; Híbrido; EUR 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Professional growth

Remote or hybrid

Flexible hours

Vacation & holidays

Team retreats

Descripción de la vacante

GoMining seeks a Consumer Research Manager to lead our consumer insights function, reporting to the CMO and partnering with the Brand Director. You will own the research programme end-to-end and manage agencies to ensure insights drive brand strategy.

You will establish baselines for brand metrics, run trackers and U&A studies, and translate findings into actionable recommendations for cross-functional teams. Fluent English required.

Formación

• 5+ years in consumer insights or brand strategy.
• Hands-on experience with brand health trackers and U&A studies.
• Strong quantitative skills including sampling and weighting.
• Experience managing research agencies and briefs.
• Translate data into recommendations and defend them to leadership.
• Experience with multi-market research and comparability issues.
• Experience building an insights function from zero.
• Fluent English.

Responsabilidades

• Build and own the consumer research programme: market sizing, segmentation, usage & attitudes, brand health tracking, brand lift.
• Establish the brand baseline: awareness, consideration, differentiation, trust by market and segment.
• Run concept and messaging testing for brand and GTM launches before spending.
• Own audience segmentation and personas used by marketing.
• Run qualitative work: user interviews, focus groups, community listening.
• Manage research vendor relationships and briefs, including scope, cost and quality control.
• Combine attitudinal insights with data from analytics colleagues to explain why and what.
• Track competitive landscape as input for decision decks.
• Turn findings into decisions and named trade-offs, not just reports.
• Build a verifiable brand/marketing OKR measurement framework.

Conocimientos

Consumer insights

Market research

Brand strategy

Quantitative analysis

Qualitative craft

Agency management

Data translation

Descripción del empleo

GoMining seeks a Consumer Research Manager to lead our consumer insights function, reporting to the CMO and partnering with the Brand Director. You will own the research programme end-to-end and manage agencies to ensure insights drive brand strategy.

You will establish baselines for brand metrics, run trackers and U&A studies, and translate findings into actionable recommendations for cross-functional teams. Fluent English required.