Overview
TripleTen is a remote-first organization that empowers individuals to master tech professions through bootcamps. We are seeking an experienced Influence Marketing Lead to spearhead our influencer marketing initiatives with a focus on measurable business outcomes in the USA market. The ideal candidate will drive lead generation and conversion through various influencer channels, with emphasis on performance marketing metrics and vendor management. After applying, you will be required to complete a test assignment.
Responsibilities
- Develop and execute a comprehensive performance-driven influence marketing strategy across multiple markets, with a primary focus on the US market
- Manage and coordinate multiple agencies, contractors, and vendors to ensure aligned execution of marketing initiatives
- Build and nurture relationships with influencers across different tiers - from micro to macro influencers
- Oversee agency relationships and deliverables, ensuring quality and adherence to KPIs
- Manage campaign budgets with strict adherence to key performance metrics (CPL, CAC, ROAS)
- Design and implement A/B tests to optimize campaign performance
Requirements
- 4+ years of experience in influence marketing with proven track record in lead generation and sales conversion
- Experience leading small teams and managing relationships with marketing agencies, freelancers, and contractors
- Proven ability to negotiate and manage vendor contracts and service level agreements
- Demonstrated success in the US market or other international markets
- Deep understanding of performance marketing metrics and experience in campaign optimization
- Experience in budget allocation and management across multiple vendors and channels
- Hands-on experience working with major social platforms (Instagram, TikTok, YouTube) and various content formats
- Excellent English communication skills (both written and verbal)
What we can offer you
- Remote, Full-time Contract position
- Freedom to determine the vision of projects and resources to achieve it
- Hands-on experience in an ed-tech environment
- Digital office tools for smooth teamwork (e.g., Slack, Miro, Notion)
- Diverse and close-knit team spread across the US, Europe, LATAM, and more
Disclosures
- At this time we are unable to offer H1B sponsorship opportunities in the USA.
- This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities. Management reserves the right to assign or reassign duties.
- TripleTen is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.