In-App Media Buyer

Jobgether; España; On-site; EUR 40,000 - 68,000; Full time

Job summary

Jobgether in Spain is seeking an In-App Media Buyer to drive user acquisition for iOS and Android WebView apps within the iGaming sector. You will manage campaigns across Unity Ads, Kayzen, and Moloco, optimize budgets, and develop data-driven strategies to improve ROAS.

You’ll work with creative teams to test ads, run structured A/B tests, and analyze cohorts to understand player value and long-term revenue. The role emphasizes performance scaling in Tier-1 and Tier-2 European markets.

Responsibilities

• In-App Campaign Management: Plan, launch, and manage advertising campaigns for iOS and Android WebView apps in iGaming, targeting Tier-1 and Tier-2 European markets.
• Paid Traffic Acquisition: Manage campaigns on Unity Ads, Kayzen, and Moloco to identify and scale profitable traffic sources.
• Budget Management and Scaling: Oversee daily budgets (at least $1,500) while optimizing spend and maintaining efficiency.
• Campaign Performance Optimization: Monitor KPIs and adjust strategies to lower deposit costs and improve overall performance.
• Creative Strategy and Testing: Collaborate with designers to test new ad concepts and combinations of creatives and offers.
• A/B Testing and Experimentation: Design and run structured tests across creatives, offers, and configurations.
• Revenue and ROAS Optimization: Focus on ROAS including initial and subsequent deposits and long-term value.
• Data Analysis and Cohort Monitoring: Use analytics and cohort analysis to understand behavior and guide scaling decisions.
• Cross-Functional Collaboration: Work with creative, technical, and analytics teams to maximize campaign effectiveness.

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an In-App Media Buyer based in Spain.

The In-App Media Buyer will drive user acquisition and campaign performance for iOS and Android WebView applications within the iGaming industry. This role focuses on high-potential European markets, primarily Tier-1 and Tier-2 GEOs, using leading in-app advertising platforms to acquire valuable users. You will manage substantial advertising budgets, optimize campaign performance, and develop data-driven strategies to improve acquisition efficiency and return on ad spend. Working closely with creative specialists, you will experiment with innovative ad concepts and offer combinations to attract high-quality players. You will leverage A/B testing, performance metrics, and cohort analysis to understand user behavior and maximize long-term revenue. With dedicated technical infrastructure, in-house app development, and comprehensive analytics, you will have the tools to test, scale, and refine your campaigns. This is an exciting opportunity for a performance-driven media buying professional who thrives in a fast-paced environment and enjoys turning data into measurable business growth.

Accountabilities

• In-App Campaign Management: Plan, launch, and manage advertising campaigns for iOS and Android WebView applications within the iGaming vertical, focusing primarily on Tier-1 and Tier-2 European markets.
• Paid Traffic Acquisition: Manage campaigns across in-app advertising networks, particularly Unity Ads and Kayzen, while leveraging relevant experience with platforms such as Moloco to identify and scale profitable traffic sources.
• Budget Management and Scaling: Oversee daily advertising budgets of at least $1,500, optimizing spend allocation and scaling campaigns while maintaining acquisition efficiency and profitability.
• Campaign Performance Optimization: Monitor key performance indicators, analyze relationships between campaign metrics, and implement optimization strategies to control deposit acquisition costs and improve overall campaign performance.
• Creative Strategy and Testing: Collaborate with designers to develop distinctive creative concepts and unconventional combinations of advertising creatives and offers. Evaluate how creative approaches influence player acquisition quality and campaign outcomes.
• A/B Testing and Experimentation: Design and execute structured A/B tests across creatives, offers, and campaign configurations to identify winning combinations and support continuous performance improvement.
• Revenue and ROAS Optimization: Optimize campaigns based on return on ad spend (ROAS), considering not only initial deposits but also subsequent deposits and the longer-term value of acquired players.
• Data Analysis and Cohort Monitoring: Use performance analytics and cohort analysis to assess user behavior, evaluate acquisition quality, identify trends, and make informed decisions about campaign scaling and budget allocation.
• Cross-Functional Collaboration: Work closely with creative, technical, and analytics teams to improve campaign execution, test new opportunities, and maximize the effectiveness of the available advertising and application infrastructure.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.