Hybrid E‑Commerce & Digital Marketing Specialist (50%)

HTBA (HealthTech Bio Actives); Madrid; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A global leader in health tech ingredients based in Madrid is seeking a Digital Marketing Specialist to drive B2B lead generation and optimize performance marketing campaigns. You will manage advertising strategies, work with CRM systems, and collaborate with agencies. The ideal candidate has 3-5 years in digital marketing and fluent English. The role offers a hybrid work model and flexible compensation options including health benefits and training support.

Servicios

Flexible compensation options

DKV health insurance

Childcare vouchers

Transportation vouchers

Training support

Access to learning platform

Formación

• 3–5 years of experience in Digital Marketing.
• Proven experience in managing ads with agencies.
• Fluent English (written and spoken).

Responsabilidades

• Plan, execute, and optimize performance campaigns.
• Design ABM strategies for strategic accounts.
• Develop lead nurturing workflows in marketing automation tools.
• Analyze key performance metrics to improve campaigns.
• Oversee analytics for event tracking.

Conocimientos

B2B lead generation

Performance marketing

Digital marketing analytics

Collaboration with agencies

CRM systems

Marketing automation

LinkedIn Ads

Google Ads

Meta Ads

Data analysis

Educación

Bachelor's degree in Marketing, Advertising, Business Administration or Communication

Herramientas

HubSpot

Salesforce

Google Tag Manager

Google Analytics 4

ActiveCampaign

Salesforce Marketing Cloud

Data Studio

Power BI

Descripción del empleo

A global leader in health tech ingredients based in Madrid is seeking a Digital Marketing Specialist to drive B2B lead generation and optimize performance marketing campaigns. You will manage advertising strategies, work with CRM systems, and collaborate with agencies. The ideal candidate has 3-5 years in digital marketing and fluent English. The role offers a hybrid work model and flexible compensation options including health benefits and training support.