Head of Product Marketing

Factorial; Barcelona; Presencial; EUR 80.000 - 100.000; Jornada completa

Descripción de la vacante

A leading SaaS company located in Barcelona is seeking a Product Marketing lead to define and execute go-to-market strategies. The role involves collaboration across various teams to ensure market success and brand excellence. Ideal candidates will have a minimum of 5 years in Product Marketing and possess strong strategic leadership skills. Benefits include a multicultural environment and flexible work arrangements.

Servicios

High growth, multicultural environment

Private health insurance

Language classes

Flexible schedules

Remote work from home days

Formación

• Proven experience in Product Marketing or a similar GTM leadership role in B2B SaaS (minimum 5 years).
• Strategic leader who can build and scale teams, not just manage them.
• Exceptional communicator—clear, structured, and persuasive with both execs and teams.
• Fluent in English.

Responsabilidades

• Define and execute GTM strategies for all products and launches.
• Craft clear positioning for each product vertical.
• Lead and mentor the Product Marketing team.
• Partner with leadership to shape Factorial’s multi-product narrative.

Conocimientos

Product Marketing

Strategic Leadership

Positioning

Stakeholder Management

Business Acumen

Exceptional Communication

Attention to Detail

Descripción del empleo

Overview

Factorial is building the leading Business Management platform for SMBs. Our software helps companies manage HR, Finance, and Operations in one place. We are one of Europe’s fastest-growing SaaS companies with 1,400 employees and 1M+ users. Backed by top-tier investors and headquartered in Barcelona.

Why you should join

You’ll lead the Product Marketing organization and own how we position and launch our products globally. By sitting at the center of Sales, Marketing, Product, and Customer Experience, you will align all teams around how we bring value to market. You will work across all product life stages—from new products that need to reach their first €1M ARR fast to mature ones used by 10,000+ companies. Factorial has 18 products across HR, Talent, Payroll, Finance, and AI, with more on the way. You’ll build and scale how we tell their stories, ensuring each one earns its place in the market.

Team

You’ll lead the Product Marketing team—an dynamic group of people with diverse backgrounds and one shared goal: making our products succeed in market. There are 4 Product Marketing Managers in the team—Dani, Marialuisa, Laura, and Guillem—and we’re hiring two more (Finance and Talent). You’ll also collaborate daily with Sales, Pre‑sales, Marketing, Product, Customer Experience, and Operations to ensure all teams are aligned around how we position, sell, and grow our products.

Mission

Make every Factorial product understood, adopted, and monetized across all markets—ensuring each one generates a strong pipeline and reaches its ARR goals.

Responsibilities

• Define and execute GTM strategies for all products and launches, from concept to measurable business impact.
• Craft clear positioning for each product vertical, aligning value propositions with commercial objectives.
• Ensure Sales is ready to sell every product—leading enablement programs, training sessions, and building tools that increase win rates and cross‑sell efficiency.
• Maintain exceptional quality across all product‑related outputs—campaigns, videos, communications, and landing pages—ensuring clarity, accuracy, and brand excellence.
• Manage complex projects end to end, acting as the connector between Product, Sales, Marketing, and CX to align priorities, timelines, and outcomes.
• Lead and mentor the Product Marketing team, building the right structure and ways of working to operate effectively across multiple products and markets—while fostering a strong business mindset focused on pipeline generation, revenue impact, and measurable results.
• Work hand in hand with Product leaders to plan and anticipate GTMs early—aligning stakeholders across functions and ensuring every launch is timed, positioned, and executed for maximum market impact.
• Partner with leadership to shape and evolve Factorial’s multi‑product and AI narrative, ensuring our story in market drives tangible ARR growth.

Qualifications

• Proven experience in Product Marketing or a similar GTM leadership role in B2B SaaS (minimum 5 years).
• Strategic leader who can build and scale teams, not just manage them.
• Expert in positioning and go‑to‑market strategy across multiple products, segments, and markets.
• Strong business acumen—connecting messaging to pipeline generation, ARR, and commercial impact.
• Exceptional communicator—clear, structured, and persuasive with both execs and teams.
• High attention to detail and design sensibility—deeply care about product polish, brand consistency, and visual storytelling quality.
• Excellent stakeholder management skills, capable of driving alignment and execution across Product, Sales, Marketing, and CX.
• Thrives in fast‑changing environments, able to turn complexity into clarity and action.
• Fluent in English.

Big Pluses

• Experience in multi‑product and/or multi‑market SaaS.
• Fluency in additional European languages (Spanish, Italian, German, Portuguese, French).
• Pricing & Packaging experience.

Product Marketing at Factorial

Product Marketing makes every Factorial product understood, adopted, and monetized. We sit at the intersection of Product, Marketing, Sales, and Customer Experience, ensuring that what we build, how we sell, and what customers need are always aligned. Our work goes far beyond messaging—we define go‑to‑market strategies, shape positioning and pricing, and generate pipeline and revenue across all our products and markets. We act as the voice of the customer and the business, translating insights into product opportunities and product capabilities into commercial success. Because each market and vertical is different, we tailor our storytelling, value propositions, and launches to local realities—ensuring every product resonates and performs in context. Ultimately, Product Marketing at Factorial turns products into growth engines, connecting strategy to execution and helping the company achieve its ambitious multi‑product and AI‑driven vision.

Benefits

• High growth, multicultural and friendly environment
• Save expenses with Cobee and get your salary in advance with Payflow
• Healthy life with Gympass and private health insurance
• Language classes with Yolk Academy
• Syra discounts, Nora & Apeteat lunch
• Breakfast in the office, organic fruit and free caffeine and theine
• Flexible schedules, pet friendly and no dress code!
• WFH days