Head of News & Editorials

PlayersBest Inc.; España; Remote; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Remote work

Malta office option

Growth opportunities

Performance-based incentives

Job summary

PlayersBest Inc. is seeking a strategic Head of News & Editorials to lead our editorial operations across iGaming and finance.

You will develop content strategies to capture Top Stories, Discover, and News results while turning traffic into qualified leads and partnerships. You will build and mentor a high-performing team, collaborate with SEO, marketing, and product, and continuously optimize content through data-driven testing and trend analysis.

Qualifications

• Proven leadership and team-building abilities.
• Deep SEO knowledge, esp. Top Stories, Discover, and news search.
• Track record in developing and executing content strategies that grow traffic.
• Experience with lead generation and affiliate marketing.
• Strong analytics to adjust strategies based on data.
• Bonus: experience in the iGaming industry.

Responsibilities

• Develop and implement a content strategy to drive traffic and leads.
• Build and mentor editorial team.
• Optimize news content for search and news features.
• Oversee content calendar focused on iGaming.
• Collaborate with SEO, marketing, product; align with business goals.
• Analyze performance data and adapt strategies.

Skills

Leadership

SEO

Content strategy

Lead generation

Analytical skills

iGaming experience

Job description

PLAYERSBEST is a leading affiliate and lead-generation company working within the iGaming and finance verticals. We build high-end websites with quality content that helps customers make an informed buying decision, driving relevant traffic through organic and paid search.

About The Role

We’re looking for a driven, strategic leader to spearhead our news and editorial operations, working to capture search space in Google Top Stories, Discover, and organic news results. As the Head of News & Editorials, you will be responsible for developing and executing content strategies that generate high-quality traffic that turns into leads for our partners, while also leading and growing a talented editorial team.

What you'll do

• Content Strategy & Growth: Develop and implement a robust content strategy aimed at driving significant traffic growth, particularly through Google Top Stories, Discover, Google News, and general organic search results, with a focus on lead generation.
• Team Leadership & Development: Build, lead, and mentor a high-performing editorial team.
• SEO & Optimization: Ensure all news content is optimized for search, focusing on visibility in both regular organic search and relevant news features.
• Content Planning & Execution: Oversee the development and execution of a content calendar that prioritizes coverage relevant to the iGaming sector.
• Collaboration & Innovation: Work cross-functionally with SEO, marketing, and product teams to align news and editorial content efforts with broader business goals, while staying ahead of industry trends.
• Data-Driven Approach: Regularly analyze content performance, adapt strategies, and make informed decisions to continuously improve traffic and lead generation.

What we're looking for

• Proven Leadership: Experience building and managing editorial teams and creating a results-driven, positive work culture.
• SEO Expertise: In-depth knowledge of SEO best practices, with experience optimizing content for Google Top Stories, Discover, and regular news-oriented organic search.
• Content Strategy Experience: Strong background in developing and executing content strategies that drive measurable traffic growth.
• Lead Generation & Affiliation: Familiarity with lead generation and affiliate marketing strategies, with an understanding of how content can be optimized for conversion.
• Analytical Skills: Ability to analyze performance data and adjust content strategies accordingly.
• Bonus: Prior experience in the iGaming industry.

What we offer

• Impact & Growth: You'll be at the helm of our editorial strategy and department, with the opportunity to make your own mark in an exciting and growing industry.
• Flexibility: Remote working environment, or come join us at our office in Malta.
• Career Advancement: Work alongside driven colleagues in a business on a strong upward trajectory that rewards entrepreneurial and ambitious thinking.
• Competitive Compensation: We offer competitive compensation packages, with opportunities for performance‑based incentives.