Head of Marketing

OnTheGoSystems; Barcelona; Presencial; EUR 50.000 - 80.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Ownership of marketing approach

Direct access to product, engineering,

Support and marketing teams

Descripción de la vacante

OnTheGoSystems in Barcelona seeks a hands-on marketer who uses AI agents and automation to drive real marketing work across content, SEO, email, product marketing, acquisition, and conversion. You will own opportunities from discovery to measurement and collaborate with product, development, and support to understand customers and unlock growth for WPML and localization products.

This role requires strategic thinking, strong execution, and a track record of delivering business results through

Formación

• Experience using AI agents, automation, or advanced AI workflows in daily marketing work.
• Ability to adapt to changing priorities and undefined scenarios.
• Strong hands-on execution with strategic thinking to turn ideas into actions.
• Proven impact linking marketing to business results.
• Comfort working across multiple marketing areas and learning quickly.

Responsabilidades

• Identify growth opportunities and translate them into concrete actions.
• Contribute across content, SEO/GEO, email, product marketing, and acquisition.
• Operate AI agents and automation as a core part of daily work.
• Build workflows to improve efficiency and results with AI.
• Analyze data to understand what works and what to improve.
• Collaborate with product, development, and support to understand customers and opportunities.
• Own opportunities from discovery through execution, measurement, and optimization.

Conocimientos

AI workflows

Content marketing

SEO

Email marketing

Acquisition

Conversion optimization

Data-driven decision making

Cross-functional collaboration

Product marketing

Herramientas

Automation tools

AI agents

Workflow automation

Descripción del empleo

At OnTheGoSystems (creators of WPML and PTC), content is a key driver of how hundreds of thousands of people discover, understand, and choose our translation and localization products.

AI is already a core part of how we work. We use it to move faster, automate work, research, analyze, build, and improve our products and processes.

We’re looking for a hands‑on marketer who works the same way. We’re looking for someone who uses AI agents, automation, integrations, and structured workflows to get real marketing work done – and can show us the results.

You won’t be joining to follow a fixed marketing playbook. You’ll have the opportunity to bring your ideas and help shape how marketing works at OTGS, reaching hundreds of thousands of users worldwide.

What You’ll Do

• Find marketing and growth opportunities and turn them into concrete actions.
• Work hands‑on across content, SEO/GEO, email, product marketing, acquisition, conversion, and other areas where you can make an impact.
• Use AI agents and automation as a core part of your everyday work.
• Build and improve workflows that help us achieve more with AI.
• Use data and business results to understand what works, what doesn’t, and what we should improve.
• Work directly with product, development, and support teams to understand our products, customers, and opportunities.
• Take ownership from identifying an opportunity through execution, measurement, and improvement.

Requirements

What We’re Looking For

• You already use AI agents, automation, or advanced AI workflows in your everyday work, own the quality of what they produce, and can show us the results.
• You adapt quickly when priorities change and can work effectively even when not everything is clearly defined from the beginning.
• You combine strategic thinking with strong hands‑on execution. You can identify what needs to be done and turn ideas into action.
• You understand how marketing connects to business results and can share specific examples of your impact.
• You enjoy working across different areas of marketing, wearing different hats, and learning new things as needed.
• You have experience marketing technical products. A background in software, SaaS, WordPress, or a similar industry would be especially relevant.
• You work independently, make decisions, and move things forward without needing detailed instructions.

Benefits

Why Join Us

• We’re a profitable, self‑funded product company growing since 2007.
• WPML powers more than 1.5 million websites worldwide, giving you a large audience to work with.
• Your work will directly influence how people discover our products, understand their value, and choose to use them.
• You’ll have real ownership and the freedom to shape our marketing approach, not simply execute an existing plan.
• You’ll work closely with product, engineering, support, and marketing teams, with direct access to the people building and supporting our products.
• You’ll have the opportunity to rethink how marketing can work with AI and turn your ideas into real workflows and results.

Bring your ideas, build with AI, and help shape how we reach hundreds of thousands of users worldwide.