Head of Growth & Brand

Tuio; Madrid; Híbrido; EUR 180.000 - 240.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work

Health insurance

Life insurance

Flexible compensation

Vacation policy

Descripción de la vacante

Tuio, a bold insurtech in Southern Europe, seeks a Head of Growth & Brand to own the Spain B2C growth and the Brand function. You’ll report to the founding team and lead the Growth and Brand group, setting ambitious, sustainable scale plans.

Your day-to-day includes defining strategy, leading all acquisition channels, owning CRM and retention, scaling AI-driven sales agents, and building a recognizable Tuio brand across home, car, pet, life and more. Fluency in Spanish and English is required.

Formación

• Proven track record leading growth in B2C digital businesses.
• Hands-on command of Paid, SEO, CRM and analytics.
• Experience building and scaling a brand alongside performance.
• Data-driven with clear metrics and models to guide decisions.
• AI-native mindset; experience using agents and automation.
• Senior leadership experience with a builder mindset.

Responsabilidades

• Set the growth and brand strategy for Spain B2C with a 3-year plan.
• Lead all acquisition channels (Paid, SEO, CRM) and branding.
• Own CRM and retention: onboarding, cross-sell and renewal.
• Scale agentic sales with AI chat/voice agents and improve conversions.
• Build the agentic growth engine and measure ROI.

Conocimientos

Growth leadership

Brand strategy

Performance marketing

AI agents

B2C experience

Descripción del empleo

Have you been the top performer everywhere you've led growth, and want to do it again, faster and differently? Do you believe the next generation of growth teams will be built on AI agents, and that growth only counts when it's sustainable? Do you want to build a brand people actually remember in a category they usually ignore?

If the answer is YES: we're looking for our Head of Growth & Brand , a senior leader who will own the entire Growth function for Tuio's B2C business in Spain, as well as the Brand function, at one of the most relevant Insurtechs in Southern Europe.

The mission

Your goal is ambitious: multiply Tuio's growth in Spain several times over in the next 3 years, not 2x, but a step change, and to do it sustainably. That means growth with healthy unit economics, never growth at all costs, backed by a brand that makes it last. You'll get there with three bets:

• A fully agentic growth engine. We’ve already started building a growth machine where AI agents run analysis, optimize campaigns, personalize communication and sell. You’ll take it to the next level — designing a team where people set strategy and judgment, and agents do the heavy lifting at scale.
• Full-funnel ownership. From the first search or LLM answer where someone discovers Tuio, to the chat or voice agent that closes the sale, to the retention strategy that keeps them with us for years.
• A recognizable brand. Insurance in Spain is dominated by legacy players. We want Tuio to be known as the fresh, digital, human-friendly alternative, the brand people think of first for insuring what matters to them: their home, car, pet, life and more.

What will your day-to-day look like at Tuio?

As Head of Growth & Brand, you’ll report to the founding team, sit on the leadership team, and lead the Growth and Brand team.

You will:

• Set the growth and brand strategy for Spain B2C, with a 3-year plan and targets to multiply our growth several times over, and report progress to the executive committee.
• Lead every acquisition channel: Paid (search, social, programmatic), SEO and GEO (Generative Engine Optimization), making sure Tuio shows up wherever people search, including LLM-based assistants.
• Own CRM and retention strategy: lifecycle, onboarding, cross-sell and renewal, with churn and LTV as core metrics.
• Scale agentic sales: own the performance of our AI chat and voice sales agents, working with the AI and Product teams to improve conversion, quality and customer experience.
• Build the agentic growth engine: define which processes become agents, how they’re measured, and how the team works alongside them.
• Build the Tuio brand: positioning, narrative, visual identity and brand campaigns that make Tuio the reference digital insurer in Spain, and measure its impact on growth.
• Run a high-velocity experimentation culture across channels, funnel, pricing and messaging.
• Hire, lead and develop the team, and manage the growth and brand budget with a clear ROI discipline, closely monitoring CAC, ROAS, LTV, payback and churn so growth stays sustainable.

You're who we're looking for if…

• You’ve been a top performer wherever you’ve worked: the person who moved the numbers others couldn’t. You’ve led a growth team or function, and we care far more about the impact you’ve had than about the years on your CV.
• You have a growth story to tell, in a B2C digital business or something similar. You can show us the numbers behind it, including how you kept CAC and ROAS healthy while scaling.
• You have deep, hands‑on command of performance channels (Paid, SEO, CRM) and a strong point of view on GEO and how LLMs are changing discovery.
• You’ve built or scaled a brand, not just run acquisition, and understand how brand and performance feed each other.
• You are highly analytical and data‑driven: you set clear metrics, build the models behind decisions, and communicate them simply to the leadership team.
• You're AI‑native. You use agents and automation in your daily work, and you know how to redesign a team’s workflows around them.
• You combine senior leadership with a builder mindset: comfortable setting strategy in the morning and getting hands‑on in the afternoon.
• You are fluent in Spanish and English.

You'll stand out if…

• You’ve multiplied a business’s growth several times over in a few years and can walk us through how.
• You’ve built and deployed AI agents in production for marketing, sales or operations, not just experimented with them.
• You’ve worked with conversational sales (chat or voice) and know how to optimize its conversion.
• You’ve launched a challenger brand in a traditional category.
• You come from a high‑growth startup or scale‑up and have seen what breaks when a company doubles.

What we offer

• Competitive salary aligned with a senior leadership role, based on your experience.
• A seat at the leadership table, with direct exposure to and ownership alongside the founding team.
• Full schedule flexibility.
• Hybrid work (2 days per week from our Madrid office, if you prefer more, you’re welcome too!)
• Top‑tier benefits: flexible compensation, health insurance, enhanced vacation policy, home & life insurance, team‑building events, and much more.

Selection process

• Online business case : put your AI skills into practice to drive growth.
• Interview(s) with the founding and leadership team.
• Interview with our People team (we promise not to ask about your strengths and weaknesses).

Welcome to the team!

And if you want to know more about us, visit tuio.com