Head of Digital Marketing

TripleTen; Madrid; A distancia; EUR 90.000 - 110.000; Jornada completa

Descripción de la vacante

An innovative EdTech company in Spain is seeking a Head of Performance Marketing to drive the digital marketing strategy. This fully remote role offers high autonomy and decision-making power over channel strategy. Ideal candidates will have experience in paid advertising and a strong analytical background. Join a mission-driven company changing lives through education.

Servicios

Competitive compensation package

Stock options

Fully remote work environment

Autonomy in decision making

Formación

• Experience in managing paid advertising channels.
• Strong analytical background with experience in performance measurement.
• Leadership skills to manage a marketing team.

Responsabilidades

• Drive strategy and optimization for paid advertising channels.
• Scale influencer marketing operations systematically.
• Launch and grow SEO and Partnership Marketing channels.

Conocimientos

Paid advertising strategy

Influencer marketing

SEO

Analytical skills

Team leadership

Descripción del empleo

TripleTen is an award-winning online school among technology bootcamps. Our mission is to help people change their lives and succeed in technology. We offer flexibility in studies, career mentoring, resume and portfolio preparation, and we guarantee employment after the course. Our employability rate among graduates is 87% across our Web Development, Quality Assurance (QA), Data Analytics, and Data Science programs.

TripleTen LATAM is among the Top 3 EdTech companies in LATAM and are on track to become the regional leader. We’re recognized as absolute leaders in paid advertising performance within the EdTech space in LATAM.

Now we’re looking for a Head of Performance Marketing who will help us maintain sustainable growth while reducing CAC — by strengthening our performance marketing and influencer channels, and launching new acquisition streams such as SEO and Partnerships.

What you will do :

• Drive strategy and optimization for paid advertising channels (Facebook, Google, TikTok, YouTube)
• Scale influencer marketing operations and creator partnerships systematically
• Launch and grow SEO and Partnership Marketing as new acquisition channels
• Establish advanced attribution models and performance measurement frameworks
• Optimize marketing spend allocation across channels using data-driven decision making
• Manage and develop specialists across User Acquisition, Influencer Marketing, SEO, Analytics, and Partnership Development
• Build operational excellence through systematic planning, execution tracking, and team retrospectives
• Collaborate with Head of Content Marketing on integrated campaigns and content-performance synergies

What we can offer you :

• Opportunity to lead and shape the entire digital marketing strategy for one of LATAM’s top EdTech companies
• High autonomy and ownership — full decision-making power over channel strategy, team structure, and budget allocation
• Fully remote collaboration
• Data-driven culture with transparent metrics, experimentation mindset, and quick feedback loops
• Room to launch new channels and creative growth experiments with measurable business impact
• Competitive compensation package
• Stock options available for outstanding candidates
• Mission-driven company changing thousands of people lives and careers every year!
• Deep expertise in paid advertising across major platforms (Meta, Google, TikTok, YouTube) with a proven ROI optimization track record
• Experience launching and scaling new performance marketing channels — including SEO, Partnerships, and Influencer Marketing
• Strong analytical background with practical experience in multi-touch attribution, incrementality testing, and advanced performance measurement
• Team leadership experience — developing marketing specialists and driving measurable performance improvements
• Product-minded approach to marketing with a focus on user journey optimization and lifecycle metrics
• Experience working across international markets, ideally including LATAM

Bonus points for :

• EdTech or online education marketing experience with understanding of long conversion cycles