Head of Creative Branding and Digital

PowerUp Talent; Madrid; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A tech-driven gaming company in Madrid is seeking a Head of User Acquisition to lead its growth strategies for ad-monetised mobile games. The ideal candidate will have over 5 years of experience in mobile user acquisition, expertise with digital platforms, and strong analytical skills. You will be responsible for designing acquisition strategies and leading partnerships to scale efforts effectively.

Formación

• 5+ years of experience in mobile user acquisition or media buying.
• Proven ability to scale UA efforts while maintaining performance.
• Data-driven mindset with strong analytical skills.

Responsabilidades

• Lead partnerships and business development initiatives.
• Collaborate with engineering to introduce automation tools.
• Interpret performance data for actionable insights.

Conocimientos

Mobile user acquisition

Media buying

Analytical skills

Critical thinking

Resource management

Fluency in English

Herramientas

Google Ads

CPI networks

DSPs

Descripción del empleo

with offices in Barcelona, to find a Head of User Acquisition. We’re on the lookout for a sharp, results-oriented leader to take charge of the company's User Acquisition strategy.

As Head of UA, you’ll be at the helm of our growth efforts, scaling a portfolio of ad-monetised, evergreen mobile games. Designing and implementing user acquisition strategies that align with company goals (both quarterly and annual).

Responsibilities

Leading partnerships and business development initiatives, including negotiations with ad networks and platforms.

Collaborating with engineering to introduce automation tools for campaign management and reporting.

Interpreting performance data to generate actionable insights.

Qualifications

• 5+ years of experience in mobile user acquisition / media buying.
• A proven ability to scale UA efforts while maintaining strong performance.
• Expertise with digital platforms like Google Ads, CPI networks, DSPs, etc.
• A data-driven mindset with strong analytical and critical thinking skills.
• Strong resource management skills, both in team bandwidth and marketing spend.
• Fluency in written and spoken English at a business level.