Head of BI - Fully Remote

PowerUp Talent; Madrid; A distancia; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A fast-growing mobile gaming company in Madrid is seeking a Head of User Acquisition. You will lead the user acquisition strategy for our ad-monetised mobile games, driving growth and performance. We're looking for someone with 5+ years in mobile user acquisition, expertise with platforms like Google Ads, and strong analytical skills. Fluency in English is required.

Formación

• 5+ years of experience in mobile user acquisition/media buying.
• Proven ability to scale user acquisition while maintaining strong performance.
• Data-driven mindset with strong analytical and critical thinking skills.

Responsabilidades

• Lead partnerships and business development initiatives.
• Collaborate with engineering for automation tools in campaign management.
• Interpret performance data to generate actionable insights.

Conocimientos

Mobile user acquisition

Media buying

Google Ads

CPI networks

DSPs

Analytical skills

English (business level)

Descripción del empleo

with offices in Barcelona, to find a Head of User Acquisition. We’re on the lookout for a sharp, results-oriented leader to take charge of the company's User Acquisition strategy.

As Head of UA, you’ll be at the helm of our growth efforts, scaling a portfolio of ad-monetised, evergreen mobile games. Designing and implementing user acquisition strategies that align with company goals (both quarterly and annual).

Responsibilities

Leading partnerships and business development initiatives, including negotiations with ad networks and platforms.

Collaborating with engineering to introduce automation tools for campaign management and reporting.

Interpreting performance data to generate actionable insights.

Qualifications

• 5+ years of experience in mobile user acquisition / media buying.
• A proven ability to scale UA efforts while maintaining strong performance.
• Expertise with digital platforms like Google Ads, CPI networks, DSPs, etc.
• A data-driven mindset with strong analytical and critical thinking skills.
• Strong resource management skills, both in team bandwidth and marketing spend.
• Fluency in written and spoken English at a business level.