GTM Ops Manager

Factorial; Barcelona; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

High growth environment

Private health insurance

Wellhub fitness benefits

Cobee expense management

Language classes

Breakfast in the office

Organic fruit

Food discounts with Nora

Pet Friendly

Job summary

Factorial, founded in Barcelona, is seeking a GTM Operations Manager to run the system behind our go-to-market engine across Marketing, Inbound and Outbound, including the HubSpot stack, lead routing, and the reporting that shows what's working and what isn't.

You will design inbound/outbound lead assignment, lead a team of 4, collaborate with country teams, and turn data into decisions while applying AI for enrichment, qualification, and call summaries.

Qualifications

• Able to interpret data and identify performance gaps.
• Hands-on with marketing tech stack and CRM workflows.
• Experience managing small cross-market teams.
• Familiar with AI-driven GTM initiatives.

Responsibilities

• Run the end-to-end GTM stack (HubSpot Marketing and Sales, plus the automations around it, such as n8n) and keep it reliable, with minimal failures.
• Design and maintain inbound and outbound lead assignment: routing rules, round-robin logic and SLAs.
• Lead a team of 4: set priorities, unblock their work and raise the bar on how they work.
• Work with country teams to balance a strong global strategy with local market needs.
• Turn data into decisions: spot what's breaking or underperforming, and come with the fix.
• Put AI to work across GTM, for example lead enrichment, automated qualification and call summaries, and measure the impact.

Skills

Analytical thinking

HubSpot/Salesforce expert

SQL & automation

Team leadership

AI for GTM

Data-driven decisions

Tools

HubSpot

Salesforce

n8n

Zapier

Job description

Hello!

to help us take the company to the next level.

you'll run the system behind our go-to-market engine across Marketing, Inbound and Outbound: the HubSpot stack, lead routing, and the reporting that shows what's working and what isn't.

• Run the end-to-end GTM stack (HubSpot Marketing and Sales, plus the automations around it, such as n8n) and keep it reliable, with minimal failures.
• Design and maintain inbound and outbound lead assignment: routing rules, round-robin logic and SLAs.
• Lead a team of 4: set priorities, unblock their work and raise the bar on how they work.
• Work with country teams to balance a strong global strategy with local market needs.
• Turn data into decisions: spot what's breaking or underperforming, and come with the fix.
• Put AI to work across GTM, for example lead enrichment, automated qualification and call summaries, and measure the impact.

Hello!

At Factorial we're looking for a GTM Operations Manager to help us take the company to the next level.

In this role, you'll run the system behind our go-to-market engine across Marketing, Inbound and Outbound: the HubSpot stack, lead routing, and the reporting that shows what's working and what isn't.

What You'll Do

• Run the end-to-end GTM stack (HubSpot Marketing and Sales, plus the automations around it, such as n8n) and keep it reliable, with minimal failures.
• Design and maintain inbound and outbound lead assignment: routing rules, round-robin logic and SLAs.
• Lead a team of 4: set priorities, unblock their work and raise the bar on how they work.
• Work with country teams to balance a strong global strategy with local market needs.
• Turn data into decisions: spot what's breaking or underperforming, and come with the fix.
• Put AI to work across GTM, for example lead enrichment, automated qualification and call summaries, and measure the impact.

What Are We Looking For

• Highly analytical. You can tell from the data whether something is working. For example, you notice that inbound SLA compliance is dropping in one market, or that lead scoring no longer predicts conversion, and you know where to dig.
• Deeply hands-on with HubSpot or Salesforce: workflows, properties and reporting.
• Comfortable with SQL and automation tools (n8n, Zapier or similar).
• Experienced managing small teams and working across multiple markets.
• Always testing how AI can deliver more impact in less time.
• Fast and impact-driven, without losing sight of the long-term vision.

Perks of being part of Factorial

• High growth, multicultural and friendly environment
• Alan as private health insurance
• Healthy life with Wellhub (Gyms, pools, outdoor classes)
• Save expenses with Cobee
• Language classes
• Breakfast in the office and organic fruit
• Food discounts with Nora
• Pet Friendly
• Much more that we'll spill during the interview process

About Factorial

Factorial is the AI for Business that knows companies, connects how work happens across the business, and turns that context into action.

Founded in Barcelona in 2016, we now have +1,700 employees serving more than 16,000 companies across 112 countries.

Factorial started with a simple idea: companies were spending too much time managing processes and not enough time doing the work they were hired to do: their best work.

But as companies grow, work gets more disconnected. More people, more tools, more information, and more time spent connecting the dots. Generic AI can answer questions, but it doesn't know your company. Every time, you have to give it the context.

Factorial is different. Because it's inside the company, it already knows how it works, including its people, processes, policies, and data. So you can ask it to do real work, from screening candidates and managing expenses to answering questions and creating reports.

AI isn't the goal. Giving people back their time is.

When work changes, so do we.

we welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.

we are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

Our values

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Want to learn more about us? Check our website!