Growth-Oriented Marketing Data Scientist

Game Companies; Barcelona; Ibrido; EUR 65.000 - 90.000; Tempo pieno

Descrizione del lavoro

Scopely is seeking a Marketing Data Scientist to join the Marketing Analytics team in Barcelona, Spain, on a hybrid basis. You will develop and maintain models guiding paid media investment and measure ad effectiveness to drive smarter marketing decisions.

You will collaborate with cross-functional teams, translating outputs into actionable recommendations for marketing, finance, and product partners, while advancing production data science workflows using tools like Airflow and Docker.

Competenze

• 3+ years of experience as a Data Scientist in performance marketing and mobile free-to-play gaming is strongly preferred.
• excellent analytical and problem-solving skills, with a track record of using data to drive meaningful outcomes.
• preferred experience in applying marketing modeling techniques e.g., media mix modeling, time series forecasting, segmentation/clustering.
• advanced SQL and hands-on Python skills for working with large datasets, developing analyses, and building reliable, scalable models; exposure to Google Cloud Platform and BigQuery is a plus.
• working knowledge of visualization tools: Looker (Preferred), QlikView, Tableau, or PowerBI
• proficiency in developing and operating production data science workflows, including orchestration with tools such as Airflow and containerization with Docker; cloud deployment, CI/CD, and monitoring experience is a plus
• strong communication skills and the ability to explain clearly to both technical and non-technical stakeholders, influencing decision-making through structured storytelling and data-evidence-based recommendations
• Bachelor’s degree in a quantitative or scientific field, or equivalent practical experience, is a big plus
• experience in the games industry, or interest in video/mobile games and the evolving in-game advertising field, is a plus but not required

Mansioni

• develop and maintain models that guide paid media investment, including spend-response curves, player lifetime value forecasts, user acquisition forecasts, and budget optimization approaches
• measure the effectiveness and incremental impact of advertising using sound statistical methods
• work on Ads initiatives to improve player experience while optimizing monetization, enhance our strategy in ads bidding, etc.
• translate model outputs into clear recommendations on where and when to invest, explaining expected outcomes, uncertainty, and key assumptions to marketing and finance partners.
• partner with User Acquisition, Ads, Finance, and Analytics Engineering teams to turn reliable data science into tools and workflows that support recurring marketing decisions

Conoscenze

SQL

Python

Forecasting

Storytelling

Communication

Looker

Power BI

Tableau

Airflow

Docker

BigQuery

Formazione

Bachelor's degree

Strumenti

Looker

Power BI

Tableau

Airflow

Docker

BigQuery

Descrizione del lavoro

Scopely is seeking a Marketing Data Scientist to join the Marketing Analytics team in Barcelona, Spain, on a hybrid basis. You will develop and maintain models guiding paid media investment and measure ad effectiveness to drive smarter marketing decisions.

You will collaborate with cross-functional teams, translating outputs into actionable recommendations for marketing, finance, and product partners, while advancing production data science workflows using tools like Airflow and Docker.