Growth Marketing Specialist (B2B)

Charly Agency; Barcelona; Presencial; EUR 48.000 - 72.000; Jornada completa

Descripción de la vacante

Charly Agency busca un experto en crecimiento B2B para impulsar la captación de clientes. Es un rol práctico; ejecutarás experimentos, campañas y mejoras en el sitio con propiedad total sobre cómo encontrar y ganar negocio.

Trabajarás estrechamente con el CEO, gestionando SEO, CRO, email y automatización, con dashboards para medir resultados. Se valorará experiencia en agencias y un enfoque orientado a IA.

Formación

• 5+ años en crecimiento B2B o marketing, ideal en agencia o servicios creativos.
• Táctico y práctico: ejecutas el trabajo, campañas, CRO y copy, no solo diriges.
• Excelentes habilidades de copywriting.
• Muy organizado para manejar múltiples proyectos y cambiar de contexto.
• Fuerte con SEO/GEO, email/outreach, analítica y automatización de marketing.
• Rápido aprendizaje de nuevas herramientas; creativo y autónomo.
• Inglés escrito y hablado excepcional: claro y persuasivo.

Responsabilidades

• Llevar a cabo experimentos de crecimiento de principio a fin, diseñar, lanzar y analizar pruebas en canales y etapas del embudo.
• Gestionar campañas: email frío, LinkedIn, orgánicas y pagadas, optimizando KPI claros.
• Propiedad de CRO en el sitio y en trabajos con clientes, identificando fricciones y mejoras.
• Mejorar el sitio web de Charly: SEO, GEO, landing pages y páginas de portafolio con métricas reales.
• Escribir contenido para blog y coordinar SEO y herramientas GEO.
• Supervisar al contratista de Google Ads, indicarle cambios y ejecutar mejoras en landing pages y campañas.
• Configurar y gestionar infraestructura de marketing: CRM en el sitio, sistemas de correo, alertas, automatización.
• Realizar investigación de prospectos para ventas y construir ejemplos para outreach.
• Ayudar a implementar agentes y herramientas de IA en la forma de trabajar.
• Mantener dashboards actualizados para visualizar lo que funciona.

Conocimientos

Growth marketing

Hands-on execution

Copywriting

Organization

Data analytics

SEO

English proficiency

Herramientas

CRM systems

Google Ads

Analytics tools

Descripción del empleo

Descripción del trabajo

About Charly

Charly is a digital agency designing and building web, brand, UX/UI, ecommerce, and product experiences for US clients. Our legal home is San Francisco, with a team mostly across Europe and part in Latin America. We're 11 people, small enough that one strong hire genuinely changes the trajectory of the company, and we take the work seriously without taking ourselves too seriously.

About the Role

We're looking for a high-performing B2B growth generalist to help the company grow. This is a hands-on, tactical role: you'll take a lot of the growth and business-development work off the founder's plate, running the experiments, campaigns, and website work that bring in the right clients. You won't just advise, you'll execute, and you'll come to us with ideas we haven't thought of. You'll work closely with the CEO, with real ownership over how we find and win business.

What You'll Do

• Run growth experiments end to end, design, launch, and analyze tests across channels and funnel stages
• Manage campaigns: cold email, LinkedIn, organic, and paid, optimizing against clear KPIs
• Own CRO across our site and client-facing work, find friction, test fixes, improve conversion
• Improve the Charly website: SEO, GEO (generative engine optimization), landing pages, and portfolio pages with real project metrics
• Write blog content and manage/oversee SEO and GEO specialists and tooling
• Oversee our Google Ads contractor, brief them, review performance, and execute the landing-page and campaign changes needed
• Set up and manage marketing infrastructure: CRM on the website, cold email systems, alerts, automation
• Run prospect research for sales: use tools to evaluate target companies' website traffic, CRO, and redesign needs, and build the best examples for outreach
• Help implement AI agents and AI tooling into how we work
• Keep dashboards current so the team can see what's working

What We're Looking For

• 5+ years in B2B growth or marketing, ideally agency or creative-services
• Genuinely tactical and hands-on: you run the work yourself, campaigns, CRO, copy, not just direct it
• Great copywriting skills
• Extremely organized, able to juggle multiple projects while context-switching
• Comfortable with data: pulling it, reading it, building simple dashboards and reports
• Strong with SEO/GEO, email/outreach, analytics, and marketing automation
• Quick to learn new tools; creative and self-directed
• Exceptional written and spoken English, clear and persuasive, not corporate filler

Ideal, Not Required

• Experience marketing to US clients
• CRM and pipeline tooling experience
• Comfort implementing AI tools and agents
• Some design ability to move fast without waiting on others

What We Offer

• Competitive monthly compensation based on experience
• A lean, high-trust team that values ownership over bureaucracy
• Real room to grow as the agency scales

How We Work

We're a no-BS culture built on honesty. We talk things through openly and build each other up rather than tear down. We take the work seriously and protect work-life balance. If that sounds like your kind of place, we'd love to hear from you.