Growth Marketing Manager, Developer Tools

Bitrise; España; Remote; EUR 55,000 - 90,000; Full time

Benefits offered by this job

Remote working environment

In-person collaboration opportunities

Job summary

Bitrise is a remote-first company empowering developers to build and deploy mobile apps. We’re expanding the growth function inside product marketing and this role leads our go-to-market efforts for new products and features.

You’ll own top-of-funnel growth, test growth models, and run experiments across paid, organic, and product channels. The ideal candidate combines technical or developer background with a passion for growth, product messaging, and user insights.

Qualifications

• Synthesize insights from user research and analytics into a prioritized backlog.
• Lead GTM for new products and features across owned and earned channels.
• Own top-of-funnel growth across our product portfolio.
• Identify which channels work for developer tools with evidence backing.
• Build growth models, test fast, and measure results.
• Collaborate with product, data, and marketing to move experiments to live.

Responsibilities

• Synthesize insights from user research, product analytics, and competitive intelligence into a prioritized hypothesis backlog.
• Lead GTM for new products and features across owned and earned channels.
• Own top-of-funnel growth across our product portfolio.
• Identify which channels work for developer tools and build a channel strategy backed by evidence.
• Build growth models, test them fast, and measure results.
• Design and run experiments across paid, organic, community, and product channels, hands-on with support from marketing.
• Work cross-functionally with product, data, and marketing to move experiments from hypothesis to live.
• Run cross-sell campaigns into the existing customer base and optimize onboarding to improve activation.

Skills

Technical background

Developer experience

CI/CD experience

Growth mindset

Product marketing collaboration

Tools

CI/CD tooling

Job description

Please note: We're a remote-first company and offer the flexibility to work remotely within the country listed in the job posting.At Bitrise, we're transforming how mobile products are developed and deployed for thousands of customers worldwide. As we scale, we're building the growth function inside product marketing, and this role leads that charge.You'll own how we find, reach, and activate new audiences across our product portfolio. Every experiment you run, every channel you test, and every hypothesis you form will be grounded in product marketing work: ICP clarity, positioning, messaging, and user insight. You'll work across our existing products and emerging ones to identify what resonates, move fast, and build the playbooks we don't have yet.This is not a performance marketing role. It's for someone who thinks in funnels and systems, executes growth experiments, and uses product marketing as the foundation behind every growth decision.

What would really knock our socks off

Technical background or past developer experience: written code, configured CI pipelines, or worked hands-on with developer infrastructureExperience with CI/CD, build systems, or mobile DevOps as a practitioner or marketerExperience working alongside a dedicated PMM team as a growth specialistReforge alumni: if you have completed Reforge courses and can show how you applied them, that is a strong signalA portfolio of previous work: growth models, positioning docs, launch announcements, experiment write-ups

Your responsibilities

Synthesise insights from user research, product analytics, and competitive intelligence into a prioritised hypothesis backlogLead GTM for new products and features across owned and earned channelsOwn top-of-funnel growth across our product portfolioIdentify which channels work for developer tools and build a channel strategy backed by evidence (product-channel fit)Build growth models, test them fast, and measure resultsDesign and run experiments across paid, organic, community, and product channels, hands-on and with support from the marketing teamWork cross-functionally with product, data, and marketing to move experiments from hypothesis to liveRun cross-sell campaigns into the existing customer base and optimise onboarding to improve activation and free-to-paid conversion

What we offer

The opportunity to learn about app development by playing a crucial role in the mobile development process for the world's most successful companiesThe security of working in a financially stable, growing company with an ever-expanding global customer baseA remote working environment with opportunities for in-person collaborationA global customer portfolio to managePrivate medical insurance & life assurance

About Bitrise

Bitrise is a continuous integration and delivery platform, built by and for mobile app developers. Our mission? To help everyone build and operate better mobile apps. By streamlining, automating and optimizing recurring mobile development processes, we free up time and resources for creative, interesting and impactful development tasks, resulting in better, faster releases.As a successful graduate of Y Combinator, we are born of the same DNA as Airbnb and Dropbox. Since Bitrise was launched in 2015, we have grown exponentially: Today, tens of thousands of developers release apps via Bitrise that end up on billions of mobile devices around the world.Some of the teams who already trust us are Tripadvisor, Shopify or GoDaddy. Pick up any mobile device, and chances are you'll encounter multiple apps that were built on Bitrise. Working at Bitrise means contributing to all of that.