Growth Architect (Personalisation) - BCG X

The Boston Consulting Group GmbH; Barcelona; Presencial; EUR 40.000 - 65.000; Jornada completa

Descripción de la vacante

A leading consulting firm is looking for an Associate Growth Architect to drive innovative growth strategies across various marketing channels. The ideal candidate will leverage their expertise in digital marketing to enhance customer acquisition, engagement, and retention, helping clients achieve sustainable growth. Responsibilities include leading key workstreams, defining performance metrics, and optimizing campaigns with a data-driven approach, requiring strong analytical skills and experience in B2C and retail.

Formación

• 2–4 years of experience in digital marketing or consulting.
• Fluent in English.
• Proven success with full-funnel growth strategies.

Responsabilidades

• Lead workstreams for growth strategies across marketing channels.
• Design and scale initiatives for customer engagement and retention.
• Prepare frameworks and guidelines for growth strategy.

Conocimientos

Analytical Skills

Digital Marketing

Growth Strategies

Customer Acquisition

Retention Strategies

Educación

Bachelor’s degree in Marketing, Economics, Statistics, or similar fields

Herramientas

Bloomreach

Salesforce

HubSpot

Braze

Segment/Twilio

Amplitude

Optimizely

Descripción del empleo

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

We Are BCG X

We’re a diverse team of more than 3,000 tech experts united by a drive to make a difference. Working across industries and disciplines, we combine our experience and expertise to tackle the biggest challenges faced by society today. We go beyond what was once thought possible, creating new and innovative solutions to the world’s most complex problems. Leveraging BCG’s global network and partnerships with leading organizations, BCG X provides a stable ecosystem for talent to build game-changing businesses, products, and services from the ground up, all while growing their career. Together, we strive to create solutions that will positively impact the lives of millions.

What You'll Do

The Associate Growth Architect leads key workstreams to develop and implement growth strategies across marketing channels. Growth architects use a data-driven, test-and-learn approach to design and scale initiatives that drive customer acquisition, engagement, and retention.

• Bring expertise in marketing execution in CRM, personalization and advanced retention strategies. This includes the hands-on set-up of campaigns from idea conception to scaling

• Define and validate performance KPIs, to measure the effectiveness of the strategy and execution develop and implement measurement and analytics in order to determine the effectiveness of campaigns and to drive optimization.

• Define, execute, analyze, and optimize CRO tests.

• Develop business cases to inform prioritization of initiatives

• Prepare growth strategy documents, frameworks, and guidelines for internal and external use.

• Convert customer insights into growth action plans.

• Act agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity.

What You'll Bring

• 2–4 years of professional experience in digital marketing, consulting, or industry roles, with a focus on B2C and retail
• Proven success in full-funnel growth strategies, including user acquisition, retention, and performance marketing across digital channels
• Hands-on experience with tools such as Bloomreach, Salesforce, HubSpot, Braze, Segment/Twilio, Amplitude, and Optimizely
• Strong analytical skills with proficiency in marketing measurement and optimization techniques (e.g., CAC, LTV, MMM, A/B testing, ROMI, web/app analytics)
• Structured thinking and a very strong analytical mindset
• Strategic and creative thinker with a passion for scaling digital businesses
• Entrepreneurial mindset with the ability to shape growth methodologies and drive results in fast-paced environments
• Excellent communication, presentation, and material preparation skills
• Bachelor’s degree in Marketing, Economics, Statistics, or similar fields
• Fluent in English, both written and spoken

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Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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