Growth Analytics & Ad Tech Operations Analyst

GamblingCareers.com; Barcelona; Presencial; EUR 55.000 - 75.000; Jornada completa

Descripción de la vacante

Aristocrat’s Product Madness unit seeks a Business Analyst on the Ad Tech team to support Growth with operational marketing analytics, partner platform management, and reliable campaign tracking. You will bridge User Acquisition, Marketing, external partners, and Data Analytics/Data Science for data-driven decisions.

Responsibilities include analysing campaigns, overseeing marketing tech platforms, and coordinating with external partners to ensure accurate tracking and reporting across multiple

Formación

• Experience in digital marketing platforms, mobile advertising, or performance marketing.
• Hands-on with Mobile Measurement Partners (AppsFlyer preferred).
• Strong understanding of mobile attribution and marketing performance metrics.
• Experience with advertising platform dashboards (Meta, Google Ads, TikTok, Unity, AppLovin, etc.).
• Advanced Excel and/or Google Sheets skills.
• Excellent communication and collaborator management skills.

Responsabilidades

• Provide operational analyses to assist User Acquisition and Growth by working with partner dashboards and datasets.
• Analyze campaign performance and deliver actionable insights to improve marketing execution.
• Respond to operational performance questions not requiring Data Science methodologies.
• Oversee marketing technology platforms (AppsFlyer and other tools) daily for quality control.
• Monitor partner dashboards to identify anomalies, tracking issues, and reporting discrepancies.
• Coordinate with external partners and escalate data issues to the Data Analytics team.
• Configure and report on partner-native incrementality experiments (AppsFlyer Incrementality, Meta Lift).
• Collaborate with Data Analytics and Data Science to ensure correct experiment implementation and interpretation.
• Support operational execution while data science handles methodology and evaluation.
• Assist onboarding, integration, and QA of external marketing and analytics platforms.
• Manage relationships with external marketing tech vendors and ensure platform reliability.
• Validate partner data and coordinate issue resolution across internal/external teams.
• Aggregate spend, impressions, installs, attribution, and performance metrics across partners.
• Produce recurring operational reports for User Acquisition and Growth teams.
• Identify reporting inconsistencies and raise reconciliation issues to Data Analytics.
• Track campaign spend against budgets and pacing targets.
• Flag deviations, delivery risks, or unexpected performance changes.
• Build lightweight operational dashboards from partner data and spreadsheets.
• Ensure accurate campaign tracking, UTM structures, AppsFlyer links, and event configurations.
• Collaborate with User Acquisition to confirm tracking before launches.
• Monitor attribution health across partner platforms and address technical issues.
• Collaborate across teams to facilitate smooth campaign implementation.
• Translate business requirements into actionable requests for centralized data teams.
• Help improve marketing technology and reporting workflows.

Conocimientos

Ad Tech

Marketing analytics

SQL (reading)

Excel/Sheets

Campaign tracking

Data visualization

Looker/Power BI

AppsFlyer

Collaboration

Herramientas

AppsFlyer

Meta Ads

Google Ads

TikTok Ads

Power BI

Looker

Descripción del empleo

Aristocrat’s Product Madness unit seeks a Business Analyst on the Ad Tech team to support Growth with operational marketing analytics, partner platform management, and reliable campaign tracking. You will bridge User Acquisition, Marketing, external partners, and Data Analytics/Data Science for data-driven decisions.

Responsibilities include analysing campaigns, overseeing marketing tech platforms, and coordinating with external partners to ensure accurate tracking and reporting across multiple