Global Solutions Marketing Manager

Kudelski Security; Madrid; Híbrido; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

Kudelski Security in Madrid is seeking a Solutions Marketing Manager to bridge product management, service delivery, marketing and GTM. You will shape positioning and messaging for our cybersecurity offerings and evaluate new products, translating market needs into compelling value propositions.

You will collaborate with Product Management, Go-To-Market, Digital Marketing and Sales enablement to launch differentiated solutions across EMEA and the US, reporting to the Senior Director of Global

Formación

• 3+ years of experience in product marketing, solutions marketing, or product management.
• Strong go-to-market strategy and messaging skills for tech products.
• Excellent written and verbal English communication.

Responsabilidades

• Act as the key interface for Solutions Marketing across EMEA and the US.
• Lead strategic assessment of new products/solutions and competitive positioning.
• Collaborate with Product Management, Service Delivery, GTM and Marketing teams to launch offerings.
• Conduct market research and customer interviews to identify pain points and opportunities.
• Develop differentiated solution positioning and messaging for target markets.
• Lead marketing programs and measure impact with business metrics.

Conocimientos

Product marketing

Solutions marketing

Go-To-Market

Cybersecurity knowledge

English communication

Cross-functional collaboration

Educación

Bachelor's degree in Business/Marketing/Technology/CS

Descripción del empleo

Hybrid role (remote if not based in Madrid)

Position Summary

The Solutions Marketing Manager is a key interface position between our product management, service delivery, marketing and Go-To-Market functions worldwide. This role is responsible for developing products \& solutions positioning and messaging that differentiates Kudelski Security in the cybersecurity market.

This position also contributes to the strategic assessment of new products, solutions \& innovation by prioritizing and translating market \& customer needs into differentiated value propositions They also work closely with Product Management, Service Delivery, Go-To-Market, Digital Marketing, Field Marketing \& Marketing Communications teams to develop and deliver high-impact market positioning and launch products and solutions in our defined markets. This person will report to the Senior Director of Global Solutions Marketing.

The successful candidate will have a major role in contributing to portfolio investment decisions to support the profitable growth of Kudelski Security.

Responsibilities

• Act as a key point of contact for Solutions Marketing across EMEA and the US.
• Lead strategic assessment of new product/solution/innovation including competitive positioning.
• Collaborate with Product Management, Service Delivery, Go-To-Market teams to bring new \& differentiated services \& solutions to market.
• Conduct appropriate levels of market research and competitive analysis, which may include sales insight, surveys and interviews with customers and prospects to gather customer pain points, total addressable market, market dynamics, pricing \& channel strategies, top competitors.
• Develop solution positioning and messaging that differentiates Kudelski Security in target markets.
• Lead Marketing programs for new product/solution/innovation to ensure successful commercial launch for the right audiences and most suitable tactics.
• Report impact of these programs with key business metrics and recommendations.
• Work closely with line of business owners, practice leads, go-to-market, product management and Marketing \& Communications teams for the development of sales tool kit and marketing collaterals for new product/solution/innovation.
• Educate jointly with sales enablement leaders \& evangelists on a regular basis internal, external customers and industry analysts on the business value of our solutions and changes.

Your Key Qualities and Skills

• 3+ years of experience in product marketing, solutions marketing, or product management, preferably within cybersecurity, IT, or other high-tech global organizations.
• Passion for developing and executing impactful go-to-market strategies for technology products and services.
• Bachelor's degree in Business, Marketing, Technology, Computer Science, or equivalent relevant experience.
• Strong marketing, business analysis, and product positioning skills, with the ability to clearly articulate value and drive market adoption.
• Experience engaging directly with customers and collaborating effectively with stakeholders at all levels of the organization.
• Excellent communication, presentation, and writing skills in English, with the ability to simplify complex technical concepts into compelling business value propositions.
• Demonstrated ability to influence and collaborate across cross-functional teams in a matrixed environment.
• Results-driven, highly organized, and analytical, with the ability to manage multiple priorities and deliver against deadlines.
• Self-motivated, proactive, and comfortable making decisions in a fast-paced, evolving environment.
• Proven success working with geographically dispersed and cross-cultural teams.

Languages:

• Perfect English command is essential. French or German a plus.

Travel:

• 10% domestic + 1-2 weeks in Switzerland per year