Global Social Strategy Lead: Culture, Insights & Impact

catorce; Barcelona; Presencial; EUR 42.000 - 70.000; Jornada completa

Descripción de la vacante

CUPRA is seeking a Social Media Strategist to join the CUPRA Global Social Strategy team in Barcelona. The role demands curiosity about digital culture and the ability to translate insights into strategic opportunities for the brand.

You will transform cultural signals into strategic perspectives and work with cross-functional teams to measure impact and refine approaches. Advanced English and experience with global brands are a plus.

Formación

• Experience in Social Media Strategy or digital strategy roles.
• Strong knowledge of main social media platforms and their codes.
• Curiosity about contemporary culture, communities and audience behaviour.
• Ability to translate information into clear strategic direction.
• Strong communication, presentation, autonomy and teamwork.
• Advanced English; experience with global brands is a plus.
• Demonstrable understanding of social media and internet culture.

Responsabilidades

• Develop social strategies aligned with CUPRA's positioning and objectives.
• Identify cultural shifts and audiences to inform strategy.
• Develop strategic frameworks and connect strategy with ideas and results.
• Present and defend strategic recommendations to teams and stakeholders.

Conocimientos

Social media strategy

Digital strategy

Brand communications

Audience insights

Presentation skills

Descripción del empleo

CUPRA is seeking a Social Media Strategist to join the CUPRA Global Social Strategy team in Barcelona. The role demands curiosity about digital culture and the ability to translate insights into strategic opportunities for the brand.

You will transform cultural signals into strategic perspectives and work with cross-functional teams to measure impact and refine approaches. Advanced English and experience with global brands are a plus.