Global Social Strategy Lead

Catorce; Madrid; Sur place; EUR 52 000 - 76 000; Plein temps

Résumé du poste

14 Agency seeks a Social Media Strategist for CUPRA's Global Social Strategy team to translate culture into strategic opportunities. You will explore digital culture, platforms, and communities, and connect online signals to real-world brand actions across global brands.

The role demands curiosity, analytical rigor, and strong storytelling to guide CUPRA’s social initiatives. The candidate will shape strategy, briefs, and recommendations, collaborating with social creatives, content planners,

Qualifications

• Experience in Social Media Strategy, Digital Strategy, or brand and communications strategy.
• Solid knowledge of the main social media platforms and their codes.
• Curiosity about contemporary culture, communities, entertainment, and audience behavior.
• Ability to transform information into insights and insights into a clear strategic direction.
• Good communication and presentation skills, autonomy, and the ability to work in a team.
• Advanced English; experience with global brands is a plus.
• Demonstrable experience understanding social media and internet culture.

Responsabilités

• Develop social strategies aligned with CUPRA's positioning and objectives.
• Define opportunities, territories, and strategic approaches to build a relevant and distinctive social presence.
• Translate brand and business challenges into actionable strategies, briefs, and recommendations.
• Contribute to evolving the role of social media within CUPRA's global strategy.
• Identify cultural shifts, behaviors, communities, and conversations relevant to the brand.
• Analyze platforms and audiences to understand what motivates them, how they engage, and what they expect from brands.
• Transform cultural and social insights into strategic perspectives and opportunities for CUPRA.
• Distinguish between a trend that deserves attention and an opportunity that warrants a brand response.
• Strategic Development & Measurement
• Develop strategic frameworks and criteria to guide social media decisions.
• Work with Social Creative, Content Planning, and Data to connect strategy, ideas, and results.
• Evaluate the contribution of social media initiatives to brand objectives, incorporating lessons learned into future strategies.
• Present and defend strategic recommendations to teams and stakeholders.

Connaissances

Social media strategy

Digital strategy

Brand strategy

English proficiency

Description du poste

14 Agency seeks a Social Media Strategist for CUPRA's Global Social Strategy team to translate culture into strategic opportunities. You will explore digital culture, platforms, and communities, and connect online signals to real-world brand actions across global brands.

The role demands curiosity, analytical rigor, and strong storytelling to guide CUPRA’s social initiatives. The candidate will shape strategy, briefs, and recommendations, collaborating with social creatives, content planners,