Global Marketing Effectiveness Analytics Lead – Barcelona

Claire Joster; Barcelona; Presencial; EUR 80.000 - 100.000; Jornada completa

Descripción de la vacante

Una empresa especializada en selección de perfiles tecnológicos busca un Líder de Efectividad de Marketing Global en Barcelona, que apoye el despliegue de un programa de medición de ROI de marketing. Se requiere gran experiencia en Marketing Mix Modeling y dominio de PowerBI. Se ofrece un ambiente de trabajo atractivo con oportunidades de crecimiento profesional y un horario flexible.

Servicios

Paquete atractivo de salario y beneficios sociales

Crecimiento personal y profesional a través de formación continua

Horario de trabajo flexible

Formación

• 15+ años de experiencia en consultoría analítica en marketing, con experiencia sólida en Marketing Mix Modeling.
• Dominio de PowerBI.
• Familiaridad con modelado estadístico y diversas soluciones.
• Experiencia con principios de gestión de proyectos ágiles.
• Experiencia trabajando en un entorno global.

Responsabilidades

• Colaborar con ingenieros y líderes de marketing para desarrollar bloques del programa.
• Revisar y analizar comentarios de usuarios para mejorar las soluciones.
• Preparar presentaciones, paquetes de comunicación y guías de usuario.
• Ser experto en el método MMM y comunicar su valor.
• Proponer nuevas características para mejorar la precisión de la medición.
• Comunicarse con equipos de liderazgo sobre el progreso del programa.
• Apoyar la refinación del caso de negocio del programa.

Descripción del empleo

Presentación

At Claire Joster IT we are specialists in the selection of technological profiles, with a fundamental added value: the recruitment of talent based on the values and cultural fit of our clients and candidates.

Organización

The company is one of the biggest in the food and beverage industry. Their goal is to advance the health of our planet, build positive communities and support a healthy food system.

Función

We are looking for a Global Marketing Effectiveness Analytics Lead, that will support the deployment of an ambitious Global Marketing ROI measurement program.

The company which we are hiring for has started an ambitious global Marketing ROI measurement program aiming at increasing dramatically marketing investment effectiveness through a systematization of Marketing Mix Modeling. The program includes 4 key components:

• The build-up of data foundations aiming at creating an exhaustive data dictionary, architecture and QA process to semi-automate data-flow to the model.
• The deployment of an hybrid model of semi-automated MMM with machine learning as well as traditional MMM supported by a new above-market operating model.
• The creation of a global MROI reporting & media / portfolio meta learnings enabled by a new machine learning engine fully internalized.
• The embedding of the program made of upskilling initiatives as well as the evolution of current business process with ROI metric integration to support change management.

To support the deployment of this exciting program, the global marketing analytics team is looking for a skilled and high talented professional to join as marketing effectiveness analytics manager.

In this role, you will collaborate with a team of engineers, data scientists, external consultants and marketing / media leaders to build the various building blocks of the program, communicate internally with various stockholders at global and local levels, track success and propose improved processes and finally develop a strategic future roadmap for new feature development. You will report to the Global Data & Marketing Analytics Lead part of the Group Marketing Team based in Vevey, Switzerland.

Key responsibilities

• Collaborate cross functionally with engineers, data scientists, marketing / media leaders to develop and deliver the different building blocks of the program, while identifying areas for improvement in efficiency.
• Regularly review and analyze user feedbacks to improve the different features of the various solutions deployed.
• Prepare relevant presentation, communication package, trainings, user guides and other supporting materials.
• Assume responsibility as subject matter expert globally in evangelizing MMM methodology / benefits associated, demonstrate the capabilities of MMM as needed and respond to questions from internal stakeholders.
• Propose new features / methodo to be developed to improve measurement accuracy / front end solutions.
• Effectively communicate status and progress of the program to global and local leadership teams and various stakeholders.
• Support business case refinement of the overall program.

Requisitos

Who you are

• 15+ years of demonstrated analytic consulting in marketing analytics, with strong expertise in Marketing Mix Modeling.
• Proficient in PowerBI.
• Familiarity with statistical modelling and different front-end and back-end solutions.
• Experience with agile project management principles.
• Experience working in a global environment.

Oferta

Our offer to you

• Be part of an international and talented team, enjoying an excellent work environment where people are passionate about what they do.
• Attractive salary and social benefits package.
• Personal and professional growth through ongoing training and constant career opportunities.
• Flexible working schedule.

We are excited to getting to know you!