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A leading hotel group in Madrid is seeking a Food & Beverage Cluster Marketing & Communications Manager to develop marketing strategies for multiple outlets. The successful candidate should have a Master's/Bachelor's in Marketing or Communication, be fluent in Spanish and English, and possess experience in the hospitality industry. This role offers exciting career development opportunities and attractive employee perks.
F&B Cluster MarCom
(Food & Beverage Cluster Marketing & Communications Manager) is responsible for developing and executing marketing and communication strategies for the food and beverage outlets across multiple hotels within a cluster or region. Here's a brief definition in English :
¿Qué tendrás que hacer?
Definition of the Marketing & Communication Plan for Outlets
Establishment of the Marketing & Communication plan.
Plan monitoring.
Branding and Concept
Development of all stationery and communication / marketing materials required for each restaurant.
Digital Communication
Control monthly publication calendars.
PR
Coordinate the PR plan of each outlet’s hotel.
Organize national and international press trips to promote the restaurant.
Hosting : receiving journalists and influencers.
Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted.
Ensure proper implementation of promotions and events.
Analysis and Visibility
Verify updates of websites, apps, and basic SEO.
Analyze competition and digital trends.
Align the strategy of the different outlets under a unified brand vision.
Share best practices among hotels and ensure consistency across all markets.
Management of Suppliers and External Agencies
Select, coordinate, and follow up with PR, social media, and design agencies.
Validate deliverables and ensure compliance with timings and budgets.
Budget and Reporting
Establish the annual budget of each restaurant in collaboration with the GM, Revenue, and F&B department.
Control the assigned marketing investment.
Prepare consolidated reports by country / region for Management and BU.
Strategic thinking, in line with brand positioning and business objectives.
Service oriented person
Prior experience in Hospitality and Tourism / Gastronomy / Luxury experience
Spanish mother tongue is mandatory plus high level of English
~ Master / Bachelor's Degree in Marketing or Communication
At Minor Hotels Europe & Americas, we are committed to shaping exciting careers around the world and fostering cross-cultural experiences. Global experience
– a diverse team representing over 150 nationalities.
Challenging professional development opportunities
both nationally and internationally.
A wide range of training programs
to enhance skills.
Well-being initiatives
including flexible working conditions.
Opportunities to make a difference
through our sustainability program and volunteering initiatives.
Employee rates and promotions
with discounts at our hotels worldwide and exclusive perks through our corporate loyalty program.