Global Digital Channels Manager

Sgs & Co; Madrid; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

SGS is seeking a Global Digital Channels Manager to shape how our story is told across digital platforms, driving thought leadership and lead generation. You will manage executive social channels, produce short-form video content, and steer cross‑channel campaigns to support brand objectives and global growth.

You will collaborate with content specialists, stay ahead of trends, and educate teams on best practices while maintaining engaging, audience‑driven narratives across LinkedIn, YouTube,

Formación

• 5+ years developing and executing strategies that engage communities, particularly for B2B environments.
• Exceptional English writing and editing skills, with ability to craft narratives for audiences.
• Experience creating, editing and producing short-form social media video content.
• Strong understanding of emerging social media trends, formats and platforms.
• Experience developing high-impact content for articles, videos, live streams and campaigns.
• Active daily engagement with social media and digital culture; international experience preferred.

Responsabilidades

• Manage the Group and executive social media channels and SGS.com homepage with an editorial calendar.
• Create and produce engaging short-form video content (reels, interviews, platform-native formats).
• Lead and implement content strategy supporting brand positioning and objectives.
• Create and optimize compelling digital campaigns and coordinate cross-channel campaigns.
• Guide and support the Digital Engagement team on community management and crisis handling.
• Educate internal stakeholders on best practices for social media and digital campaigns.

Conocimientos

Social media strategy

B2B marketing

Content creation

Video editing

English writing

Digital campaigns

Descripción del empleo

Company Description

We are SGS – the world's leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 99,500 employees operate a network of 2,500 offices and laboratories, working together to enable a better, safer and more interconnected world.

Our brand promise –when you need to be sure– underscores our commitment to trust, integrity and reliability, enabling businesses to thrive with confidence. We proudly deliver our expert services through the SGS name and a portfolio of trusted specialized brands, including Applied Technical Services, Brightsight, Bluesign and Nutrasource.

Job Description

This role serves as a strategic bridge between our online audiences and the brand, shaping how our story is told across global digital channels. The Global Digital Channels Manager will lead the day-to-day management of the Group’s corporate digital channels with a strong focus on positioning the company as thought leader in the industry, deepening audience engagement, and increasing the company’s lead generation pipeline from social media campaigns.

You will:

• Manage the Group and executive social media channels and SGS.com homepage, providing an editorial calendar that delivers fresh, useful and compelling content for target audiences
• Create and produce engaging short-form video content (reels, executive videos, interviews and other platform-native formats)
• Lead and implement content strategy that supports our brand positioning and business objectives, working closely with other content specialists
• Create and optimize compelling digital campaigns
• Coordinate publishing of cross-channel corporate campaigns
• Guide and support the Digital Engagement team on community management
• Oversee social media complaints on Group social media channels
• Stay up-to-date with new and interesting content formats and pilot them, communicating suggested content and updates to appropriate departments
• Educate internal stakeholders on best practices for social media management and digital campaigns

Qualifications

Qualifications:

• 5+ years developing and executing strategies that engage communities, particularly for B2B environments, on channels including LinkedIn, Facebook, Instagram, Threads, TikTok, X and YouTube
• Exceptional English writing and editing skills, with a strong ability to craft compelling narratives and translate complex topics into engaging, audience-focused storytelling
• Proven experience creating, editing and producing short-form social media video content
• Strong understanding of emerging social media trends, formats and platforms, with hands‑on experience testing and optimizing new content approaches
• Demonstrated experience developing high-impact content for different audiences and formats, including articles, videos, live streams, interviews and multimedia campaigns
• Active daily engagement with social media and digital culture, with a strong instinct for online communities and audience behaviors
• Experience working in international and matrixed organizations
• Native-level English proficiency, additional languages are a plus

Additional Information

Additional Information: