Global Content and Thought Leadership Manager

Tamarind Intelligence; Madrid; Híbrido; EUR 55.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Hybrid working environment

Private Medical Insurance

Employee Wellbeing Benefits

Educational Development Program

Descripción de la vacante

Cigna Healthcare is seeking an experienced content and thought leadership professional to shape the voice of its International Health business. Reporting to the Head of Brand, you will develop and deliver impactful content that supports priorities, engages audiences, and strengthens Cigna's position as a trusted leader in international healthcare.

You'll work across brand, marketing, clinical, communications, digital, and insight teams to create content that resonates with international

Formación

• Significant experience in content marketing, editorial, or related field.
• Exceptional writing, editing, and storytelling skills for long-form and digital content.
• Experience building editorial plans and thought leadership programs aligned to business goals.
• Ability to translate complex topics for non-specialist audiences.
• Experience with CMS and publication workflows; knowledge of SEO and content performance.

Responsabilidades

• Own and evolve the International Health content programme aligned to business objectives.
• Develop an editorial roadmap and content calendar using insights and trends.
• Research, write, edit, and publish articles, reports, white papers, and digital assets.
• Translate complex healthcare topics into engaging content for global audiences.
• Lead content projects with SMEs, stakeholders, agencies, and partners.
• Apply SEO and performance insights to improve content effectiveness.
• Manage publishing governance, ensuring brand and quality standards.
• Support executive visibility initiatives and broader brand priorities.

Conocimientos

Content marketing

Editorial leadership

Thought leadership

Corporate communications

Writing & storytelling

SEO & performance

CMS experience

Stakeholder management

Project management

Descripción del empleo

About Cigna Healthcare Cigna Healthcare is a global health service company dedicated to transforming healthcare. With roots in the U.S. and operations in over 30 countries, we serve more than 180 million customers and patients worldwide. Ranked 13th on the Fortune 500 in 2025, Cigna is recognized as one of the most trusted and influential names in the industry.

Our mission is to improve the health, well-being, and peace of mind of those we serve.

About the Role

We are seeking an experienced content and thought leadership professional to help shape the voice of Cigna Healthcare's International Health business.

Reporting to the Head of Brand, this role combines strategic content planning with hands-on content creation. You'll develop and deliver impactful content that supports business priorities, engages key audiences, and strengthens Cigna's position as a trusted leader in international healthcare.

You'll work closely with colleagues across brand, marketing, clinical, communications, digital, and insight teams to develop compelling content that resonates with international employers, brokers, HR and benefits leaders, and globally mobile individuals. From thought leadership reports and executive content to digital articles and campaign assets, you'll be responsible for creating content that informs, inspires, and delivers measurable business value.

This role can be hybrid in our Madrid, Spain office.

What You'll Do

• Own and evolve the International Health thought leadership and content programme, aligning content strategy to business objectives, audience needs, and brand priorities.
• Develop and manage a forward-looking editorial roadmap and content calendar, identifying opportunities based on audience insight, market trends, competitor activity, SEO, and performance data.
• Research, write, edit, and publish high-quality content including articles, reports, white papers, campaign assets, executive content, and thought leadership materials.
• Translate complex healthcare, clinical, and business topics into engaging, accessible content for a range of global audiences.
• Lead content projects from concept through publication, collaborating with subject matter experts, stakeholders, agencies, and external partners.
• Apply SEO, AEO, and content performance insights to optimise content effectiveness and improve future content decisions.
• Manage content publishing and governance processes, ensuring content meets brand, compliance, and quality standards.
• Build strong relationships across International Health, providing editorial guidance and helping stakeholders communicate effectively with target audiences.
• Support executive visibility initiatives, campaign content development, and broader brand priorities as required.

What You'll Bring To The Role

• Significant experience in content marketing, editorial, thought leadership, corporate communications, or a related field.
• Exceptional writing, editing, and storytelling skills, with experience creating long-form, research-led, and digital-first content.
• Experience developing content strategies, editorial plans, and thought leadership programmes aligned to business objectives.
• Strong ability to translate complex technical, healthcare, commercial, or specialist information into engaging content for non-specialist audiences.
• Experience using content management systems and managing content through publication workflows.
• Knowledge of SEO, AEO, content performance measurement, and digital publishing best practices.
• Strong stakeholder management and project management skills, with the ability to manage multiple priorities across a complex organisation.
• Experience evaluating content performance and using insight and data to inform future content decisions.

Why You'll Love Working Here

• Competitive salary
• Multicultural and hybrid working environment
• Private Medical Insurance
• Employee Wellbeing Benefits
• Educational Development Program