Global Brand Strategy Lead, PNH (Hematology)

AstraZeneca; Barcelona; On-site; EUR 140,000 - 190,000; Full time

Job summary

Alexion, AstraZeneca Rare Disease is seeking a Global Brand Strategy Lead for Hematology. You will drive the development and profitable management of the indication with global and regional alignment, leading cross-functional teams across markets and functions to maximize patient impact.

The role requires deep experience in pharmaceutical marketing, pre-launch and launch execution, and a strategic mindset to deliver value in a complex market.

Qualifications

• Bachelor’s degree in business or life sciences.
• 10+ years in pharmaceutical or biotech industry with global/regional/local experience.
• Leadership experience with accountability and delivering business goals.
• Broad marketing and commercial experience across brand lifecycle stages.
• Understanding of drug development and rare disease commercialization.

Responsibilities

• Develop and refine global brand strategy for hematology indications.
• Lead planning and execution of pre-launch and launch activities across markets.
• Collaborate with Medical, Market Access, and regional teams to implement strategies.
• Provide regular updates on strategy and global performance to senior leadership.

Skills

Strategic leadership

Cross-functional collaboration

Commercial strategy

Education

Bachelor’s degree in business or life sciences

MBA/MS/PhD preferred

Job description

Alexion, AstraZeneca Rare Disease is seeking a Global Brand Strategy Lead for Hematology. You will drive the development and profitable management of the indication with global and regional alignment, leading cross-functional teams across markets and functions to maximize patient impact.

The role requires deep experience in pharmaceutical marketing, pre-launch and launch execution, and a strategic mindset to deliver value in a complex market.