Hematology Global Brand Strategy Leader

AstraZeneca; Barcelona; On-site; EUR 120,000 - 190,000; Full time

Job summary

Alexion, AstraZeneca Rare Disease is seeking a Global Brand Strategy Lead for Hematology. You will own development and profitability of your indication with global scope, working across a matrix of global and local markets to deliver sophisticated commercial strategies and launches.

You will lead cross-functional teams, refine value propositions, and partner with R&D, Operations, Finance, and Market Access to plan and execute 12–18 month launch activities while aligning with regional strategies.

Qualifications

• Bachelor's degree in business or life sciences.
• 10+ years in pharmaceutical or biotech with global/regional/local experience.
• Leadership experience with accountability and a proven track record.
• Broad marketing and commercial experience across the brand lifecycle.
• Profound understanding of drug development and commercialization in rare disease.
• Solid grasp of ongoing paradigm changes in healthcare commercialization.
• Demonstrated ability to collaborate across matrix teams and deliver through others.
• Experience with external partners including payors, providers, and patients, and regulatory know-how.
• AI experience integrating tools into cross-functional workflows to improve strategic decision-making.

Responsibilities

• Refine and safeguard strategic value propositions with Medical and Market Access teams.
• Lead the Disease Strategy Plan development and roll-out; input into strategic planning.
• Prioritize programs and lead project workstreams; plan meetings with stakeholders.
• Ensure Competitor Response Team is led cross-functionally.
• Collaborate with GPT Core Team and align with key functions and regulators.
• Provide regular updates on strategy and global performance to senior leadership.
• Drive Global Pre-Launch strategy 12-18 months prior to launch.
• Develop launch strategies with R&D, Operations, Finance and regional teams.
• Develop and refine commercial strategy including positioning and segmentation.
• Produce reports of global forecasts and stakeholder mapping.
• Prepare Business Cases for assets for Leadership review.

Skills

Leadership

Brand strategy

Global marketing

Pre-launch planning

Launch execution

Cross-functional

P&L management

AI in decision-making

Education

Bachelor's degree in business or life sciences

Job description

Alexion, AstraZeneca Rare Disease is seeking a Global Brand Strategy Lead for Hematology. You will own development and profitability of your indication with global scope, working across a matrix of global and local markets to deliver sophisticated commercial strategies and launches.

You will lead cross-functional teams, refine value propositions, and partner with R&D, Operations, Finance, and Market Access to plan and execute 12–18 month launch activities while aligning with regional strategies.