Global Brand Strategy & Launch Leader

Alexion; Barcelona; On-site; EUR 120,000 - 180,000; Full time

Job summary

Alexion, AstraZeneca Rare Disease, seeks a Global Brand Strategy Lead, Hematology, to own strategy and commercialization for the PNH indication across global markets. You will lead a cross-functional team, align with regional leaders, and drive value propositions, launch planning, and performance tracking.

You will refine the DSP, lead disease strategy, ensure CRT leadership, and report to senior leadership.

Qualifications

• Bachelor's degree in business or life sciences.
• 10+ years in pharmaceutical or biotech with global/regional/local experience.
• Leadership experience with accountability and delivering business goals.
• Broad marketing and commercial experience across product lifecycles.
• Understanding of drug development and rare disease commercialization.

Responsibilities

• Lead global brand strategy for hematology and PNH across markets.
• Refine value propositions with Medical and Market Access teams.
• Lead Disease Strategy Plan development and DSP rollout.
• Drive global pre-launch strategy and 12-18 month planning.
• Provide regular updates to senior leadership (GCOLT).

Skills

Leadership

Strategic planning

Global markets experience

Cross-functional teamwork

AI in decision making

Communications

P&L management

Regulatory/compliance knowledge

Education

Bachelor's degree in business or life sciences

MBA/PhD preferred

Job description

Alexion, AstraZeneca Rare Disease, seeks a Global Brand Strategy Lead, Hematology, to own strategy and commercialization for the PNH indication across global markets. You will lead a cross-functional team, align with regional leaders, and drive value propositions, launch planning, and performance tracking.

You will refine the DSP, lead disease strategy, ensure CRT leadership, and report to senior leadership.