GEO & AI SEO Strategist

EY; Madrid; Presencial; EUR 55.000 - 85.000; Jornada completa

Descripción de la vacante

EY is seeking an experienced Generative Engine Optimization (GEO) and SEO specialist to support EY's SEO and GEO strategy across a large digital ecosystem. This role focuses on applying governance standards, processes and optimization practices to improve organic search visibility, AI discoverability and content performance.

The GEO SEO Optimization Supervising Associate serves as the operational link between strategy and execution, working with global and local teams to ensure adoption of

Formación

• 5+ years of experience in SEO / GEO within large or global organizations.
• Proven ability to execute optimization initiatives and analyze performance data.
• Experience with enterprise SEO/GEO platforms and analytics tools.
• Ability to implement governance standards and guide cross-functional teams.

Responsabilidades

• Execute SEO and GEO optimization activities to improve visibility and content performance.
• Optimize content for traditional and AI-powered discovery experiences, including LLMs.
• Conduct content reviews and implement optimization recommendations.
• Apply governance standards across optimization activities.
• Monitor adherence to practices and improve consistency and quality.
• Escalate governance, policy, or prioritization issues when required.
• Analyze performance data to identify trends, risks and opportunities.
• Diagnose underperforming content and recommend corrective actions.
• Use analytics platforms to measure impact and drive continuous improvement.
• Provide practical SEO and GEO guidance to content teams and stakeholders.
• Support implementation of SEO and GEO requirements across content, campaigns and publishing initiatives.

Conocimientos

SEO fundamentals

GEO principles

Data analysis

Cross-functional collaboration

Educación

Bachelor's degree in Marketing/CS/related

Herramientas

Conductor

Google Analytics

Google Search Console

Adobe LLM Optimizer

SEMrush

Screaming Frog

ContentKing

Descripción del empleo

EY is seeking an experienced Generative Engine Optimization (GEO) and SEO specialist to support EY's SEO and GEO strategy across a large digital ecosystem. This role focuses on applying governance standards, processes and optimization practices to improve organic search visibility, AI discoverability and content performance.

The GEO SEO Optimization Supervising Associate serves as the operational link between strategy and execution, working with global and local teams to ensure adoption of