Funnel-Focused Performance Marketing Manager

TransPerfect; Barcelona; Presencial; EUR 50.000 - 75.000; Jornada completa

Descripción de la vacante

TransPerfect in Barcelona is seeking a Performance Marketing Manager to plan, deploy, and optimize paid campaigns across Google Ads, LinkedIn, Meta, Reddit, TikTok and more. You will design funnel-based strategies, test creatively, and drive high-quality leads and sales-ready conversions.

You'll work with the Senior Director of Creative Performance Marketing and the marketing team to translate briefs into high-performing campaigns, focusing on analytics, tracking, and cross-channel synergy.

Formación

• 5+ years of hands-on paid media across multiple platforms.
• Bachelor's degree in a relevant field.
• Strong funnel thinking: from awareness to sales-ready leads.
• Creative problem-solving for lead acquisition and optimization.

Responsabilidades

• Plan and optimize paid campaigns across multiple platforms with funnel intent.
• Design and run cross-channel retargeting and lifecycle audiences.
• Collaborate with marketing to define lead qualification and hand-off criteria.
• Own tracking setup, including pixels, server-side events, and GA4 accuracy.
• Perform structured A/B testing and report findings to the team.
• Manage budgets, bids, and performance pacing across campaigns.

Conocimientos

Paid media

Multiplatform campaigns

Campaign optimization

A/B testing

GA4 tracking

Audience targeting

Educación

Bachelor's degree

Herramientas

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

Reddit Ads

TikTok Ads Manager

ChatGPT Ads

Descripción del empleo

TransPerfect in Barcelona is seeking a Performance Marketing Manager to plan, deploy, and optimize paid campaigns across Google Ads, LinkedIn, Meta, Reddit, TikTok and more. You will design funnel-based strategies, test creatively, and drive high-quality leads and sales-ready conversions.

You'll work with the Senior Director of Creative Performance Marketing and the marketing team to translate briefs into high-performing campaigns, focusing on analytics, tracking, and cross-channel synergy.