Events Marketing Senior Specialist

StubHub International; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A global ticketing marketplace is seeking a Senior Performance Marketing Specialist to lead paid search strategies. The ideal candidate will have over 5 years of experience in paid search, preferably in e-commerce, and possess strong analytical skills. Responsibilities include optimizing keyword structures and analyzing performance data to drive customer acquisition in a dynamic marketplace. The company offers a flexible work environment and a range of benefits.

Servicios

Flexible work hours

Cultural diversity

Private medical insurance

Life insurance

Pension plan

Meal tickets

Formación

• 5+ years of hands-on paid search experience, ideally in e-commerce or high-volume marketplaces.
• Strong analytical skills to translate complex data into actionable insights.

Responsabilidades

• Build and optimize search and event-based keyword structures.
• Manage daily pacing, forecasting, and budget allocation.
• Analyze performance data to uncover trends and insights.
• Partner with cross-functional teams to align search strategy.
• Support broader acquisition efforts across channels.

Conocimientos

Paid search expertise

Google Ads

Bing Ads

Analytical skills

E-commerce experience

Descripción del empleo

StubHub International (SHI) is a marketplace that provides fans a safe, transparent, and trusted environment to buy and sell tickets for sport and music events all over the world. It allows fans with tickets they can no longer use to recoup part of the money they’ve spent and fans that didn’t have the chance to buy tickets during the on‑sale, to access them at any time. A vibrant marketplace needs to earn and keep the trust of buyers and sellers. We are empowered to make data‑driven decisions and take action. We balance quality, effort and speed. We believe a diverse and inclusive workplace represents the world we live in, provides an environment for multiple perspectives to be considered, and helps us serve our customers better. StubHub International is seeking a highly skilled Performance Marketing Specialist Senior to lead our paid search strategy and execution within a fast‑moving ticketing marketplace environment. We’re looking for a marketer who is a true paid search expert first, with deep experience managing complex, event‑driven search programs — and who can also contribute meaningfully across other acquisition channels such as affiliate, SEO, and / or paid social.

As a member of the marketing team, you will drive efficient customer acquisition, scale intent‑based demand, and strengthen the overall marketplace flywheel. This role is ideal for someone who thrives in a dynamic environment with large inventories, constantly shifting demand, and high‑velocity search behavior.

Responsibilities

• Build and optimize search and event‑based keyword structures, ensuring broad, mid‑tail, and long‑tail coverage appropriate for a live event marketplace.
• Manage daily pacing, forecasting, and budget allocation to meet CAC, ROI, and marketplace GMV goals.
• Analyze performance data to uncover trends, opportunities, and insights related to event cycles, marketplace dynamics, and consumer search behavior.
• Partner cross‑functionally with merchandising, brand, product, and analytics teams to align search strategy with priority events, promotions, and market trends.
• Support and eventually own broader acquisition efforts across channels such as Affiliate, SEO and Paid Search.
• Stay current with platform updates, emerging search trends, and marketplace‑specific acquisition strategies, bringing innovative ideas to the team.

Qualifications

5+ years of hands‑on paid search experience, ideally in e‑commerce or a high‑volume marketplace (ticketing experience a plus but not required).

• Deep expertise with Google Ads and Bing Ads, particularly in large‑scale, high‑intent search environments.
• Experience managing DSAs, page feeds, event‑based structures, or other dynamic formats common in marketplaces.
• Strong analytical skills with the ability to translate complex data into actionable insights and strategic recommendations.
• Experience contributing to or directly managing additional acquisition channels (affiliate, SEO, or paid social).
• Experience with YouTube or other video‑based acquisition channels is a plus but not required.

Benefits

Flexible work that fits into your life.

• Permanent contract.
• Cultural diversity and international teams.
• Other perks: private medical insurance, life insurance, pension plan, meal tickets, time off and other benefits.

Your work will have a meaningful impact on the business and help spread the joy of concerts, theatre, and sports around the world.