EMEA ICE Marketing Specialist

8500-Johnson & Johnson, S.A. Legal Entity; Barcelona; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Annual bonus

Vacation days

Parental leave

Bereavement leave

Caregiver leave

Well-being reimbursement

Insurance plans

Service awards

Job summary

Johnson & Johnson is seeking an experienced EMEA ICE Marketing Manager to translate the regional ICE strategy into coordinated, measurable campaigns across EMEA. You will oversee the digital ecosystem, paid and owned campaigns, and ensure country readiness to accelerate ICE adoption.

Lead budgets, agency partnerships, and cross-country activation plans, while enabling local teams with the right content and tools to drive impact.

Qualifications

• Masters's degree in marketing, business, communications, life sciences or a related discipline.
• Approximately 5+ years of progressive marketing experience, including digital campaign execution and cross-country stakeholder management.
• Demonstrated experience managing websites, email campaigns, paid media and search advertising.
• Experience managing campaign budgets, agencies, timelines, performance dashboards and multiple market inputs.
• Fluent English and the ability to operate effectively in a matrixed, multicultural EMEA environment.
• Ability to travel within EMEA for key country meetings, congresses and business reviews.

Responsibilities

• Develop and execute the annual EMEA ICE campaign plan in alignment with the EMEA ICE strategy, portfolio priorities and country readiness.
• Manage ICE website content and landing pages, coordinating updates, user journeys, analytics, optimisation and required review processes.
• Plan and execute integrated advertising, email, search advertising and digital campaigns, including audience strategy, media plans, creative development, deployment and performance optimisation.
• Coordinate campaign calendars across EMEA and ensure consistent positioning while enabling appropriate country-level adaptation.
• Partner with country marketing and commercial teams to define campaign priorities, activation plans, local requirements and measures of success.
• Recommend and manage the allocation of campaign budgets by market, channel and activity; monitor spend, commitments, forecasts and return on investment.
• Lead agency and vendor management for creative, media, digital, content and production activities within approved governance processes.
• Provide marketing oversight for priority events and congresses, including objectives, presence, messaging, digital amplification, lead capture, follow-up and performance reporting.
• Develop sales-facing campaign toolkits, content and activation guides in partnership with the Sales Enablement Specialist.
• Monitor campaign and channel KPIs, identify performance gaps and present actionable recommendations to the EMEA ICE Marketing Lead and country stakeholders.
• Maintain alignment with Global and regional partners on brand, portfolio, launch, claims, data privacy and content approval requirements.

Skills

Digital marketing

Campaign management

Analytics

Budget management

English proficiency

Cross-country collaboration

SEO & web analytics

Product launches

Education

Master's degree in marketing

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com. As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Please note that this role is available across multiple countries and may be posted under different requisition numbers to comply with local requirements. While you are welcome to apply to any or all of the postings, we recommend focusing on the specific country(s) that align with your preferred location(s): France R-109317, Germany R-109316, Italy R-109318, Spain R-108522 Remember, whether you apply to one or all of these requisition numbers, your applications will be considered as a single submission.

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Barcelona, Spain, Berlin, Germany, Lyon, Rhone, France, Milano, Italy

Job Description:

Role purpose The EMEA ICE Marketing Manager translates the regional ICE strategy into coordinated, measurable campaigns and market activation across EMEA. The role manages the digital ecosystem, paid and owned campaigns, country alignment, campaign budget allocation and event oversight, while ensuring that local teams have the tools, content and direction needed to accelerate ICE adoption.

Key responsibilities:

• Develop and execute the annual EMEA ICE campaign plan in alignment with the EMEA ICE strategy, portfolio priorities and country readiness.
• Manage ICE website content and landing pages, coordinating updates, user journeys, analytics, optimisation and required review processes.
• Plan and execute integrated advertising, email, search advertising and digital campaigns, including audience strategy, media plans, creative development, deployment and performance optimisation.
• Coordinate campaign calendars across EMEA and ensure consistent positioning while enabling appropriate country-level adaptation.
• Partner with country marketing and commercial teams to define campaign priorities, activation plans, local requirements and measures of success.
• Recommend and manage the allocation of campaign budgets by market, channel and activity; monitor spend, commitments, forecasts and return on investment.
• Lead agency and vendor management for creative, media, digital, content and production activities within approved governance processes.
• Provide marketing oversight for priority events and congresses, including objectives, presence, messaging, digital amplification, lead capture, follow-up and performance reporting.
• Develop sales-facing campaign toolkits, content and activation guides in partnership with the Sales Enablement Specialist.
• Monitor campaign and channel KPIs, identify performance gaps and present actionable recommendations to the EMEA ICE Marketing Lead and country stakeholders.
• Maintain alignment with Global and regional partners on brand, portfolio, launch, claims, data privacy and content approval requirements.

Required qualifications and experience:

Masters's degree in marketing, business, communications, life sciences or a related discipline.

Approximately 5 or more years of progressive marketing experience, including digital campaign execution and cross-country stakeholder management.

Demonstrated experience managing websites, email campaigns, paid media and search advertising.

Experience managing campaign budgets, agencies, timelines, performance dashboards and multiple market inputs.

Strong analytical skills and the ability to turn campaign data into clear optimisation decisions.

Fluent English and the ability to operate effectively in a matrixed, multicultural EMEA environment.

Ability to travel within EMEA for key country meetings, congresses and business reviews.

Preferred qualifications and experience:

MedTech, cardiovascular, electrophysiology, ultrasound or broader healthcare marketing experience.

Experience with account-based marketing, marketing automation, CRM integration, SEO and web analytics.

Experience supporting product launches and highly regulated promotional review processes.

Additional European language capability.

Measures of success:

Integrated campaigns are delivered on time, on budget and with clear country adoption.

Website, email, search and advertising activity generate measurable engagement and qualified commercial action.

Campaign investment is transparently prioritised across countries and channels.

Congress activity is connected to pre-event demand generation and post-event follow-up, not managed as a stand-alone tactic.

Country teams have clear, reusable toolkits and consistent regional direction.

Required Skills: Preferred Skills:

• AI Judgement Integration
• Brand Marketing
• Brand Positioning Strategy
• Collaboration
• Communication
• Consulting
• Customer Centricity
• Customer Intelligence
• Data Analysis
• Data-Driven Decision Making
• Execution Focus
• Financial Analysis
• Presentation Development
• Problem Solving
• Product Improvements
• Product Management
• Product Strategies
• Strategic Thinking

The anticipated base pay range for this position is:

Benefits:

• An annual bonus with set target (% of pay) depending on pay grade / location, where the actual amount is based on the employees’ and companies’ performance of the previous calendar year, or sales commissions.
• Vacation days
• Parental leave for a minimum of 12 weeks
• Bereavement leave
• Caregiver leave
• Volunteer leave
• Well-being reimbursement
• Programs for financial, physical and mental health
• Service anniversary and recognition awards
• Subject to the terms of their respective plans, employees - and in some location’s eligible dependents - can participate in several insurance plans

*This is for informative purposes only. Amounts and actual benefits may vary by location and are subject to change.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/. Our Credo calls on us to respect the dignity of every individual and create an environment for all people to thrive.

Throughout the recruitment process - from application through hiring - we are committed to providing reasonable accommodations/adjustments for qualified candidates with disabilities. If you need support at any stage of the recruitment process, please complete our candidate accommodation request form so we can assist you.