User Acquisition Specialist

WEEWOO; Las Palmas de Gran Canaria; Presencial; EUR 32.000 - 54.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Permanent contract

Free coffee, tea and fresh fruit

Friday afternoons off

35-hour week July-August

Internal training

Descripción de la vacante

WEEWOO S.L. is seeking a User Acquisition Specialist to lead large game and app campaigns from our portfolio.

You will create and optimize campaigns across Facebook Ads, Google Ads, TikTok, Snapchat and Search Ads, reporting to the UA Manager and defining strategies to boost app visibility in stores. The role requires 3–5 years of social media experience, advanced Excel/PowerPoint skills, and a proactive, data-driven mindset with strong communication abilities.

Formación

• Bachelor's degree in Marketing, Journalism or similar.
• Master’s degree in SEM, Digital Marketing, Digital Analysis or similar.
• 3–5 years of social media experience.
• Advanced level of Microsoft Excel and PowerPoint.
• English level at least intermediate/high.

Responsabilidades

• Take responsibility for large game and application campaigns from our portfolio.
• Create and optimize campaigns on Facebook Ads, Google Ads, TikTok, Snapchat or Search Ads.
• Report to the UA Manager and define strategies to increase product visibility in app stores.
• Monitor portfolio to identify improvements and opportunities.
• Request creatives necessary for successful campaigns.
• Perform A/B testing and manage KPIs for iOS and Google Play.
• Analyze main metrics to improve ROAS and efficiency.
• Prepare monthly reports for the apps/games under responsibility.

Conocimientos

Analytical skills

Data analysis

Communication skills

Teamwork

Self-management

Multitasking

Proactivity

English proficiency

Educación

Bachelor's degree in Marketing, Journalism or similar

Master’s degree in SEM, Digital Marketing, Digital Analysis or similar

Herramientas

Microsoft Excel

PowerPoint

Descripción del empleo

WEEWOO S.L. is a mobile Apps & Games development & commercialization company. Our purpose is to bring entertainment to every place on the planet. To do this, we base ourselves on values such as curiosity, initiative, and proactivity, fundamental pillars in our daily lives.

We are seeking a User Acquisition Specialist talent for immediate incorporation to our UA Department.

• Take responsibility for large game and application campaigns from our portfolio.
• Create and optimize campaigns on advertising platforms such as Facebook Ads, Google Ads, Tik Tok, Snapchat or Search Ads.
• Report to the UA Manager and define with him all the strategies to be applied so that the products increase their visibility in the application stores.
• Monitor our portfolio in search of improvements.
• Ability to request necessary creatives that lead to successful campaigns
• A/B test and management of KPIs for iOS and GP marketplaces.
• Analysis of the main metrics and data in search of increasing ROAS.
• Prepare monthly reports of the apps/games for which you will be responsible.
• University Degree in Marketing, Journalism or similar.
• Master’s degree in SEM, Digital Marketing, Digital Analysis or similar.
• Analytical skills and passion for data.
• 3-5 years of social media experiencia
• Advanced level of Microsoft Excel and PowerPoint.
• Self-management and multitasking skills.
• High capacity for communication and teamwork.
• Proactivity
• Medium/high level of English.
• Professional growth in a technological environment
• Dynamic environment surrounded by the best professionals
• Permanent internal training
• Free Friday afternoons
• 35-hour week for the full months of July and August
• Permanent contract
• Free coffee, tea and fresh fruit