Director, AI Search & Discovery Visibility

(FCRS = US014) Novartis Pharmaceuticals Corporation; Barcelona; Hybrid; EUR 84,000 - 157,000; Full time

Benefits offered by this job

Flexible hybrid options

Total rewards program

Long-term incentives

Job summary

Novartis Pharmaceuticals Corporation in Barcelona is seeking a Director of AI Search and Visibility to maximize content visibility across AI-powered search and traditional engines. You will define and execute SEO, GEO, and AI search strategies, ensuring content is structured, optimized, and reusable for AI systems.

The role requires 10–12 years in tech development, strong SEO and Agile experience, and the ability to lead cross-functional, global teams while aligning with compliance and brand

Qualifications

• 10–12 years of relevant experience in technology development.
• Strong experience with search engine optimisation.
• Experience working in Agile delivery models, including backlog management, sprint planning, and collaboration with global stakeholders.
• Strong stakeholder management and communication skills, with the ability to influence senior leaders and align priorities across markets.
• Proven ability to lead cross-functional teams in global or multi-market environments.
• Excellent facilitation and executive-level communication skills and driving decisions.

Responsibilities

• Define and lead the AI Search & SEO strategy across owned and earned channels, ensuring visibility in traditional search engines and AI-driven discovery platforms.
• Establish and implement GEO (Generative Engine Optimization) principles to surface content for AI systems.
• Optimize content structure, tagging, and taxonomy for machine readability and reusability.
• Partner with Content, Web, and Omnichannel teams to ensure content is search-optimized by design.
• Define and track AI search visibility metrics across LLMs, featured content surfaces and rankings.
• Lead experimentation and innovation in AI search, including prompts and structured content frameworks.
• Collaborate with Data & Analytics to integrate search insights into omnichannel planning.
• Ensure alignment with compliance, governance, and brand standards in search/AI optimization activities.
• Build internal capability and awareness around AI search trends and opportunities.

Skills

AI search

SEO

Agile delivery

Stakeholder management

Cross-functional leadership

Executive communication

Job description

Novartis Pharmaceuticals Corporation in Barcelona is seeking a Director of AI Search and Visibility to maximize content visibility across AI-powered search and traditional engines. You will define and execute SEO, GEO, and AI search strategies, ensuring content is structured, optimized, and reusable for AI systems.

The role requires 10–12 years in tech development, strong SEO and Agile experience, and the ability to lead cross-functional, global teams while aligning with compliance and brand