Digital Product Manager - CRO & Optimization

GUESS? India Private Limited; La Coruña; Presencial; EUR 42.000 - 60.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Discount on our products online and in

Training & Development platform and

Flexible Compensation platform

Descripción de la vacante

GUESS? India Private Limited is seeking a Digital Product Manager specialized in CRO, experimentation and digital optimization to join our Digital Product team.

This hands‑on role blends product management, analytics, CRO and basic technical knowledge to improve the ecommerce experience. The role requires basic front‑end knowledge (HTML, CSS, some JavaScript) to independently configure simple A/B tests and small website changes, and to work closely with UX and Development teams.

Formación

• 3–6+ years in Digital Product Management, CRO, ecommerce, or a similar role.
• Strong CRO, A/B testing, and experimentation experience.
• Strong analytical mindset with experience in digital analytics tools.
• Good understanding of ecommerce and customer journeys.
• Basic practical knowledge of HTML and CSS, XML with some JavaScript understanding.
• Experience collaborating with Product, UX and Development teams.
• Fluent professional English.
• Experience with SFCC and tools like Optimizely/AB Tasty/GrowthBook is a plus.

Responsabilidades

• Own digital product initiatives from discovery through implementation and optimisation.
• Identify conversion and customer‑experience opportunities using data and customer insights.
• Define, prioritise and manage CRO and A/B testing initiatives.
• Configure and monitor experiments and analyse results to drive product decisions.
• Use GA4, Adobe Analytics, Contentsquare and Power BI to understand behaviour and ecommerce performance.
• Work closely with UX/UI, Development, Analytics and Marketing teams.
• Coordinate development teams and external partners and ensure initiatives move forward.
• Make basic front‑end changes and configurations, including HTML/CSS, simple JavaScript, XML, campaign content and experimentation setups.
• Work within the SFCC ecommerce environment, understanding its main customer‑facing components and configurations.
• Identify friction across journeys such as search, navigation, PLP, PDP and checkout.
• Continuously optimise the customer experience based on data and experimentation.

Conocimientos

CRO & A/B testing

Digital Product Management

Data analytics

Ecommerce experience

Front-end knowledge (HTML/CSS/JS)

Stakeholder management

Fluent English

Herramientas

GA4

Adobe Analytics

Contentsquare

Power BI

Optimizely

AB Tasty

GrowthBook

SFCC

Descripción del empleo

We are looking for a Digital Product Manager specialised in CRO, experimentation and digital optimisation to join our Digital Product team.
This is a hands‑on Product role combining product management, analytics, CRO and basic technical knowledge. The ideal candidate will be able to identify opportunities, define and prioritise initiatives, run A/B tests and work closely with UX and Development to improve the ecommerce experience.
The role requires basic front‑end knowledge, particularly HTML, CSS and some JavaScript, to independently configure simple A/B tests, campaign content and small website changes. It is not a developer role.

CORE JOB RESPONSIBILITIES

• Own digital product initiatives from discovery through implementation and optimisation
• Identify conversion and customer‑experience opportunities using data and customer insights
• Define, prioritise and manage CRO and A/B testing initiatives
• Configure and monitor experiments and analyse results to drive product decisions
• Use tools such as GA4, Adobe Analytics, Contentsquare and Power BI to understand customer behaviour and ecommerce performance
• Work closely with UX/UI, Development, Analytics and Marketing teams
• Coordinate development teams and external partners and ensure initiatives move forward
• Make basic front‑end changes and configurations, including HTML/CSS, simple JavaScript, XML, campaign content, content slots and experimentation setups
• Work within the SFCC ecommerce environment, understanding its main customer‑facing components and configurations
• Identify friction across key journeys such as search, navigation, PLP, PDP and checkout
• Continuously optimise the customer experience based on data and experimentation

• 3–6+ years of experience in Digital Product Management, CRO, ecommerce or a similar role
• Strong experience in CRO, A/B testing and experimentation
• Strong analytical mindset and experience with digital analytics tolos
• Good understanding of ecommerce and customer journeys
• Basic practical knowledge of HTML and CSS, XML with some JavaScript understanding
• Experience working with Product, UX and Development teams
• Strong ownership, communication and stakeholder‑management skills
• Fluent professional English
• Collaborative and proactive attitude
• Previous experience with SFCC, Optimizely/AB Tasty/GrowthBook, Contentsquare is a nice‑to‑have
• Knowledge of retail/fashion ecommerce environment and AI‑related digital tools will be considered a plus

• An International, fresh and dynamic working environment
• Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares
• Training & Development platform and paths
• Discount on our products both online and in stores
• Flexible Compensation platform

Don’t miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market.

Guess promotes a people‑first workspace, where their well‑being and their development are part of the history and the success of the brand.

Do you think we’re a good match for you?