Digital Marketing Specialist

Confidencial; Montornès del Vallès; On-site; EUR 28,000 - 42,000; Full time

Benefits offered by this job

Flexible working hours

Free food, drinks, and fruit at the office

High ownership and real impact on the brand

International environment

Free food & drinks

Job summary

A leading cannabis brand located near Barcelona is seeking a motivated individual to support on-site activations and enhance digital projects. This role offers a permanent contract with flexible work hours, including one telework day of your choice. The successful candidate will analyze product performance, contribute to digital initiatives, and coordinate with internal teams for effective campaign execution. Join a dynamic environment with opportunities to make a real impact on a global brand.

Qualifications

• Experience supporting on-site activations and digital projects in a marketing context.
• Ability to analyze product performance and identify growth opportunities.
• Familiarity with CRM, email campaigns, and multichannel marketing.

Responsibilities

• Support the execution of on-site activations and key digital projects.
• Analyze product performance and identify growth opportunities.
• Contribute ideas for optimization and new digital initiatives.
• Collaborate with internal teams to align digital activations with business goals.
• Design, launch, and automate market research surveys to gather user insights.
• Translate customer feedback into actionable recommendations for UX, content, and product improvements.
• Coordinate with internal teams for campaign execution.
• Maintain and update performance reports using various tools.
• Support report enhancements and basic dashboard improvements.
• Analyze campaign results and highlight key performance trends.
• Share reporting insights with the team and support summary preparation.
• Analyze basic customer behavior patterns.
• Assist with cross-channel campaign execution.
• Support segmentation and personalization initiatives.
• Execute campaign setups under guidance.
• Help maintain a knowledge base for personalized campaigns and controls.

Skills

Analytics

CRM

Campaign management

Market research

UX feedback

Tools

HubSpot

PrestaShop

Typeform

Job description

Royal Queen Seeds is one of the world’s leading cannabis seed brands.

What started in 2011 as a single website has evolved into a global, digital-first company with brand stores, international reach, and a strong focus on innovation, education, and community.

Our digital team is based near Barcelona in a modern, open, and collaborative office environment. We move fast, test constantly, and care deeply about brand, product, and user experience.

We collaborate with iconic global figures and cultural leaders — including Mike Tyson — and develop experiences for both direct-to-consumer (B2C) and business-to-business (B2B) audiences.

Key responsibilities

1. On-site Activations & Growth Initiatives

• Support the execution of on-site activations and key digital projects.
• Analyze product performance and identify growth opportunities.
• Contribute ideas for optimization and new digital initiatives.
• Collaborate with internal teams to align digital activations with business goals.
• Design, launch, and automate market research surveys (e.g., Typeform) to gather user insights.
• Translate customer feedback into actionable recommendations for UX, content, and product improvements.
• Coordinate with internal teams for campaign execution.

2. Analytics, Reporting & Insights

• Maintain and update performance reports (PrestaShop and related tools).
• Support report enhancements and basic dashboard improvements.
• Analyze campaign results and highlight key performance trends.
• Share reporting insights with the team and support summary preparation.
• Analyze basic customer behavior patterns.
• Assist with cross-channel campaign execution (web, email, CRM).
• Support segmentation and personalization initiatives in Presta and HubSpot.
• Execute campaign setups in HubSpot under guidance.
• Help maintain a knowledge base for personalized campaigns and controls.

What we offer

Permanent contract

Flexible working hours (Monday–Friday). 1 day of telework, you can choose which one!

Open, dynamic, and international work environment

High ownership and real impact on a global brand

Exposure to cutting-edge marketing, UX, CRO, B2C, B2B, and high-profile collaborations

Free food, drinks, and fruit at the office 🍎☕