Digital Marketing Executive

YoBrands; Ceuta; Hybrid; EUR 32,000 - 52,000; Full time

Benefits offered by this job

Wellbeing programs

Hybrid working

Development opportunities

Pension plan

Private medical insurance

Life insurance

Job summary

YoBrands, part of The Rank Group, seeks a Digital Marketing Executive to develop, implement, and optimize digital marketing across channels for its Spanish and Portuguese markets. You will promote products through social media, email, PPC, SEO, and content marketing.

The role requires 2+ years in digital marketing for sports betting, strong analytics, and collaboration with designers and media partners. Hybrid work in Ceuta/Barcelona and international growth opportunities are offered.

Qualifications

• 2+ years’ experience in digital marketing for Sports Betting.
• Proven experience as Digital Marketing Executive or similar.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM.
• Experience in PPC and programmatic advertising.

Responsibilities

• Assist in formulating strategies to build lasting digital connections with consumers.
• Plan and monitor the company presence on social media.
• Launch optimized online adverts to increase brand awareness.
• Be actively involved in SEO efforts and content optimization.
• Prepare online newsletters and promotional emails and organize their distribution across channels.
• Collaborate with designers to improve user experience.
• Measure performance with web analytics tools.
• Stay updated on online marketing trends and partnerships with media agencies.

Skills

Bilingual: Spanish & English

Social media marketing

SEO/SEM

Google AdWords

Email campaigns

Tools

Google Analytics

Google Tag Manager

NetInsight

WebTrends

FullStory

Job description

YoBrands, part of The Rank Group, is a leading online gaming operator in the Spanish & Portuguese markets with an expanding online and offline portfolio focused on bingo, casino and sports betting with 4 leading brands: Enracha, YoCasino, YoBingo and YoSports

Our goals are to provide entertainment and community to our customers with our websites and apps so that they can access our products from their mobile phones, tablets while communicating with one another.

We offer our own bingo and slots software and more than 2000 games from the best game providers. We also offer live shows such as El Show De YoBingo and YoSports TV!

With offices based in Barcelona, Ceuta & Malta we always strive to bring joy and security to our customers. Additionally, we will be launching soon in other regulated markets!

Job Purpose:

As a digital marketing executive at Rank International, you will contribute to the development, implementation, and optimisation of our digital marketing efforts. You will also have to promote our company's products and services through different channels. You will need to develop effective digital marketing strategies to achieve our company's goals and objectives.

Main Accountabilities & Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Search Console, Tag Manager, FullStory etc.)
• Acquire insight in online marketing trends and keep strategies up to date
• Maintain partnerships with media agencies and vendors

What’s needed for success – Experience & Qualifications:

• Spanish speaker with good English communication skills
• 2+ years’ experience in digital marketing for Sports Betting
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
• Experience in PPC and programmatic advertising
• Working knowledge of ad serving tools
• Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends, AdWords, Optimize, Tag Manager etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Demonstrates sense of passion and pride about marketing, sports, and own work.
• Positive attitude, adapts well and approaches new ways of working enthusiastically.
• Team player with good stakeholder management abilities.
• Outstanding organisational skills, attention to detail and the ability to prioritise with the capacity to work to tight deadlines and deliver results.
• Demonstrates determination and purpose to deliver and achieve the best results for the organisation

Join us to unlock benefits and opportunities that will boost your career journey in a vibrant, inclusive and fulfilling work environment – so you can #BeYourself

Wellbeing@Rank is important... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.

We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.

From pensions to bonus schemes, and private medical insurance to life insurance – we've got you covered.

• Our benefits vary by brand and/or location. Please have a chat with your local Talent Acquisition specialist to find out what’s in place in your location.

We are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers.

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.

#YoBrands