Digital Marketing Specialist

Santiago Ways; Madrid; Híbrido; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A dynamic travel agency in Madrid is seeking a Digital Marketing Specialist to lead a team and develop marketing strategies. This role involves managing campaigns, optimizing CRM, and collaborating on user experience improvements. The ideal candidate has a passion for digital marketing, strong analytical skills, and fluency in Spanish and English. Competitive salary, flexible work options, and career development opportunities are offered.

Servicios

Competitive salary and bonus

Career development plan

Flexible remuneration package

24 working days of vacation

20% discount on company trips

80% subsidized German classes

Flexible telework options

Formación

• Experience as a Digital Marketing Specialist, especially leading teams.
• Ability to manage multiple tasks and meet deadlines.
• Strong communication skills at all levels.

Responsabilidades

• Lead and manage a digital marketing team.
• Execute marketing strategies for promoting products.
• Collaborate to optimize user experience.

Conocimientos

Digital marketing passion

Strong product knowledge

Team leadership

Analytical skills

Problem-solving

Fluent in Spanish and English

Herramientas

CRM systems

Google Analytics

Descripción del empleo

Santiago Ways Digital Marketing Specialist

Santiago Ways is the #1 tour operator worldwide specializing in Camino de Santiago and active tourism. We grow fast and look for a Digital Marketing Specialist to expand our business.

Overview

We are a young and adventurous travel company that loves the Camino de Santiago, offers innovative travel experiences, and values creativity, impact, and learning.

Responsibilities

• Lead, manage, and supervise a cross‑functional digital marketing team.
• Develop and execute comprehensive marketing strategies to promote Santiago Ways products.
• Define strategic objectives and set performance metrics.
• Oversee all marketing activities, including advertising campaigns, events, digital marketing, and public relations.
• Use digital marketing tools such as Google Analytics (GA4), SEO, SEM, content marketing, and social media to increase brand visibility and generate leads.
• Manage and optimize the CRM.
• Collaborate with other teams to support lead‑generation initiatives.
• Stay up to date on industry trends and propose new innovative ideas and approaches.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal and external teams to optimize the user experience.
• Use strong analytical capabilities to evaluate the end‑to‑end customer experience across multiple channels.
• Report regularly on key results and other predefined KPIs.
• Provide intellectual leadership and perspective for adoption when appropriate.
• Contribute to interdepartmental initiatives, including internal system development, web, Santiago Ways web application, client documentation, and more.

Qualifications

• Passion for digital marketing with experience as a Digital Marketing Specialist, especially leading teams.
• Strong knowledge mix of product, digital marketing, and business.
• Experience in product coordination and product management within the travel sector is a plus.
• Experience specifically in multi‑day hiking and cycling trips is a plus.
• Excellent communication skills: highly confident, competent, and articulate at all levels.
• Planning and organization skills: ability to effectively manage multiple tasks simultaneously and meet deadlines.
• Technical skills: proven knowledge and experience with CRM systems; ready to work with the latest technology and learn quickly.
• Analytical and data reporting skills: use data‑based reports to track, report, and improve performance.
• Team player and interpersonal skills: energetic, friendly, and natural team player.
• Problem‑solving skills: proactive problem identification and solution provision.
• Commercial and analytical thinker capable of interpreting data and results.
• History of initiating and implementing creative and innovative ideas that drive growth.
• Autonomous and thrives in high‑growth agile businesses, preferring action and delivery over perfection.
• Strong Spanish and English proficiency; German is a plus.

Benefits

• Competitive salary and annual bonus linked to objective achievement.
• Career development plan with regular evaluation and continuous training.
• Flexible remuneration package and other social benefits.
• 24 working days of vacation.
• Office with modern, bright, and young atmosphere; fully equipped for office meals.
• 20% discount on all company trips for you and your family.
• 80% subsidized German classes.
• Presence of coffee, tea, infusions, and water available.
• Flexible telework: Monday‑Wednesday onsite, Thursday‑Friday optional remote.
• Summer holiday hours July and August.
• Full‑time contract from day one.

Apply Now

Join a dynamic and multidisciplinary travel agency with high growth potential, and shape the future of Camino de Santiago travel experiences.