Digital Marketing Specialist

Frontiers; Madrid; Presencial; EUR 30.000 - 45.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Extra wellbeing days

Paid volunteering days

24/7 Employee Assistance Programme

Learning & development support

Descripción de la vacante

A global research publishing company is seeking a Digital Marketing Specialist in Madrid, Spain. The role involves managing digital campaigns across social media and Google, creating engaging content, and optimizing brand awareness. Ideal candidates should have experience in social media platforms and a strong understanding of digital marketing metrics. Additional perks include extra wellbeing days and volunteering support.

Formación

• Experience in organic social media posting.
• Ability to communicate complex topics in clear language.
• Excited about making science open.

Responsabilidades

• Plan and optimize paid and organic campaigns.
• Create engaging content for marketing channels.
• Monitor and report on campaign performance.

Conocimientos

Hands-on experience in social media platforms

Excellent writing and editing skills

Good knowledge of Google Ads

Proven track record with Ads Managers

Project management skills

Educación

Certification in Google Ads and Google Analytics

Herramientas

Google Analytics

Hootsuite

Descripción del empleo

About Frontiers

At Frontiers, our purpose is simple yet ambitious: to make science open. We believe open science empowers the global scientific community to accelerate discovery and develop the solutions needed for healthy lives on a healthy planet.

We are one of the world's largest and most influential open-access research publishers. Every article we publish is peer-reviewed and quality-certified, ensuring research is accessible to everyone, everywhere. To date, Frontiers research has been viewed over 4 billion times, demonstrating the real-world impact of science without barriers.

Joining Frontiers means being part of a global, mission-driven organization at the intersection of science, technology, and innovation — working alongside passionate colleagues who care deeply about advancing knowledge for the benefit of society.

To learn more about our impact and culture, please watch this video.

Reporting into the Digital Marketing Manager, the Digital Marketing Specialist leverages digital marketing channels such as social media and the Google advertising network to increase brand awareness and drive conversions in line with the core business objectives. This is a fantastic opportunity for an enthusiastic digital marketer looking to learn and develop.

What you will do

• Plan, implement and optimize paid and organic campaigns across the digital marketing channels, such as social media, Google ad network, and our website, aiming to increase brand awareness and engagement, lead generation and content acquisition
• Create and test engaging content (copy, creatives) for our digital marketing channels
• Work with the relevant teams across the business to deliver key targets and support business growth
• Support and enable team members from other departments on social media best practices
• Manage daily conversations taking place on feeds
• Monitor and report on campaign performance; provide expert recommendations to maximize the return on investment

Skills, Knowledge and Experience

• Hands‑on experience in social media platforms, including Facebook, Instagram, X, and LinkedIn.
• Experience in organic social media posting.
• Proven track record of using key tools such as Ads Managers (e.g., Facebook, X, LinkedIn, and Google), Google Analytics, and social media management tools (e.g., Hootsuite, Sprinklr).
• Excellent writing, editing, and proofreading skills, with the ability to communicate complex topics in clear and accessible language. Native‑level English level.
• Good knowledge of Google Ads.
• Ability to produce and deliver clear and concise data‑driven presentations and reports.
• Good project management skills and ability to work on multiple projects simultaneously.
• Flexible and able to shift between priorities.
• Customer‑centric, results‑oriented, and analytical.
• Excited about Frontiers' mission to make science open and enable healthy lives on a healthy planet.

Desirable

• Certification in Google Ads and Google Analytics
• Experience with Marketing Cloud
• Experience with AI in digital marketing
• Experience in brand management or working with brand campaigns
• Experience with email marketing

Benefits

• We prioritise office presence and emphasise in‑person collaboration, but also offer appropriate adjustments where needed, in line with company policy
• Extra wellbeing days on top of your annual leave allowance
• Up to 3 paid volunteering days each year
• 24/7 confidential Employee Assistance Programme (wellbeing, mental health, legal & financial support)
• Learning & development support via the Frontiers Learning Hub

Equal opportunity statement

Frontiers actively embraces diversity and is a safe and welcoming workplace. Recruitment is free from discrimination - including based on race, national or ethnic origin, age, religion, disability, sex, gender identity or sexual orientation. With employees from more than 50 different nations, our diversity creates vibrant teams and constantly challenges us to appreciate multiple perspectives.