Digital Marketing Specialist

YDU JC Air Cond & Ref Inc.- Dubai; Las Rozas de Madrid, Pollensa; On-site; EUR 46,000 - 63,000; Full time

Job summary

Johnson Controls is seeking a Digital Marketing Specialist to support marketing automation and demand generation programs across EMEA. You will setup, execute, QA, and optimize integrated campaigns, nurture programs, webinars, and events using our marketing tech stack.

Collaboration with sales and regional teams is essential to ensure effective campaign execution and data integrity. The role emphasizes operational marketing excellence, detailed analysis, and ongoing process improvements within a

Qualifications

• 3-5 years of experience in Marketing Operations, Marketing Automation, or Digital Marketing.
• Hands-on experience executing campaigns through marketing automation platforms (Oracle Eloqua, Salesforce Marketing Cloud, Marketo, HubSpot, or similar)
• Experience working with Salesforce CRM or equivalent CRM systems.
• Understanding campaign management, audience segmentation, lead management, and marketing automation best practices.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Analytical mindset with the ability to interpret campaign results and identify optimization opportunities.
• Strong organizational and communication skills.
• Preferred Experience with Oracle Eloqua and Salesforce.
• Experience supporting webinar and virtual event platforms.
• Familiarity with reporting tools such as Power BI.
• Understanding of lead lifecycle management and demand generation processes.
• Experience working within a B2B technology or enterprise marketing environment.

Responsibilities

• Execute marketing automation campaigns including email programs, webinars, events, lead nurture activities, and audience segmentation.
• Build and maintain campaign assets, workflows, forms, landing pages, and email journeys within marketing automation.
• Create and manage campaign records, audience uploads, and campaign tracking within Salesforce.
• Perform quality assurance checks across campaigns to ensure accurate targeting, tracking, and lead flow.
• Monitor lead processing and routing activities, troubleshooting operational issues when required.
• Support campaign reporting and performance analysis, providing insights and recommendations for optimization.
• Assist with A/B testing initiatives to improve engagement and conversion performance.
• Collaborate with demand generation, sales, and regional marketing teams to support campaign execution requirements.
• Maintain campaign documentation, operational processes, and data quality standards.
• Support the Marketing Automation Manager with ongoing process improvements and marketing technology initiatives.

Skills

Marketing Automation

Campaign Management

Salesforce CRM

Data Analysis

Power BI

B2B Marketing

Webinar Platforms

Lead Lifecycle

Campaign Testing

Tools

Oracle Eloqua

Salesforce Marketing Cloud

Marketo

HubSpot

Job description

What will do

As a Digital Marketing Specialist, you will support the execution of marketing automation and demand generation programs across EMEA. Working closely with the Marketing Operations Manager, you will be responsible for the day-to-day setup, execution, quality assurance, and optimization of integrated marketing campaigns, including lead nurturing programs, webinars, events, and other demand generation initiatives across our marketing technology platforms. This role is ideal for an operationally focused marketer who enjoys working with marketing automation platforms, campaign execution, and process improvement.

How will you do it

• Execute marketing automation campaigns including email programs, webinars, events, lead nurture activities, and audience segmentation.
• Build and maintain campaign assets, workflows, forms, landing pages, and email journeys within marketing automation.
• Create and manage campaign records, audience uploads, and campaign tracking within Salesforce.
• Perform quality assurance checks across campaigns to ensure accurate targeting, tracking, and lead flow.
• Monitor lead processing and routing activities, troubleshooting operational issues when required.
• Support campaign reporting and performance analysis, providing insights and recommendations for optimization.
• Assist with A/B testing initiatives to improve engagement and conversion performance.
• Collaborate with demand generation, sales, and regional marketing teams to support campaign execution requirements.
• Maintain campaign documentation, operational processes, and data quality standards.
• Support the Marketing Automation Manager with ongoing process improvements and marketing technology initiatives.

What we are looking for

• Required 3-5 years of experience in Marketing Operations, Marketing Automation, or Digital Marketing.
• Hands‑on experience executing campaigns through marketing automation platforms (Oracle Eloqua, Salesforce Marketing Cloud, Marketo, HubSpot, or similar)
• Experience working with Salesforce CRM or equivalent CRM systems.
• Understanding campaign management, audience segmentation, lead management, and marketing automation best practices.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Analytical mindset with the ability to interpret campaign results and identify optimization opportunities.
• Strong organizational and communication skills.
• Preferred Experience with Oracle Eloqua and Salesforce.
• Experience supporting webinar and virtual event platforms.
• Familiarity with reporting tools such as Power BI.
• Understanding of lead lifecycle management and demand generation processes.
• Experience working within a B2B technology or enterprise marketing environment.

The initial basic salary for this position will be in the range of € 46.100 - €63.400 per year, The final package will reflect your experience, skills, and qualifications relevant to the role. We are committed to fair, equitable, and gender-neutral pay practices.

Johnson Controls: Enhancing the Intelligence of Buildings

Your buildings have a purpose. They are places for people to live or work. Facilities for learning or healing. Venues for entertainment and shopping. Sites for the specialized storage of tangible goods or mission‑critical data. Your buildings have a huge variety of functions; they are central to your mission. This is where Johnson Controls comes in, helping drive the outcomes that matter most. Through a full range of systems and digital solutions, we make your buildings smarter. A smarter building is safer, more comfortable, more efficient, and, ultimately, more sustainable. Most important, smarter buildings let you focus more intensely on your unique mission. Better for your people. Better for your bottom line. Better for the planet. At Johnson Controls, we’ve been making buildings smarter since 1885, and our capabilities, depth of innovation experience, and global reach have been growing ever since. Today, we offer the world’s largest portfolio of building products, technologies, software, and services; we put that portfolio to work to transform the environments where people live, work, learn and play.