Digital Marketing Manager

FlexTal Staffing LLC; Castilla-La Mancha; Híbrido; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A staffing agency in Spain is seeking a Digital Marketing Manager to lead marketing strategies aimed at brand positioning and engagement. The ideal candidate should have a Bachelor's degree in a related field and at least 4 years of digital marketing experience, with proficiency in various marketing tools. This role includes developing strategies, managing campaigns, and collaborating with sales teams to enhance lead generation. Join us for a hybrid working setup with extensive benefits including medical insurance and career growth opportunities.

Servicios

Christmas Bonus

Major Medical Expense Insurance

Minor Medical Insurance

Dental Insurance

Life Insurance

Vacation Days

Floating Holidays

Cell Phone Reimbursement

Transportation Subsidy

Hybrid Scheme

Multicultural Exposure

MezTal Internal Events

Exclusive Discounts

Academic Agreements

Career Growth

Formación

• Minimum of 4 years of experience in digital marketing.
• Expertise in multi-channel campaign execution.
• Experience in healthcare, senior services, or hospitality is a plus.

Responsabilidades

• Develop and implement comprehensive digital marketing strategies.
• Partner with sales leaders to support lead generation.
• Manage and oversee campaign calendars and approvals.

Conocimientos

Digital marketing expertise

Project management

Analytical skills

Strong communication

Leadership

Educación

Bachelor’s degree in Marketing, Communications, Business, or a related field

Herramientas

Google Ads

Meta Ads Manager

Salesforce

HubSpot/Marketo

SEO/SEM tools

Descripción del empleo

We are seeking a Digital Marketing Manager to lead and execute marketing strategies that drive brand positioning, engagement, and lead generation across a portfolio of communities and business lines. This role requires a strong mix of strategic thinking, hands‑on digital marketing expertise, and the ability to guide cross‑functional teams toward measurable results.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies, including paid media, social media, email, website optimization, and SEO/SEM initiatives.
• Elevate community and brand positioning through online channels, differentiating from competition with clear, compelling messaging.
• Partner with sales leaders to understand occupancy and growth goals, offering strategic marketing solutions that support lead generation and conversion.
• Plan and execute digital campaigns to support events, promotions, and long‑term brand awareness.
• Lead the creation and management of content across digital platforms, ensuring alignment with brand voice and objectives.
• Collaborate with internal and external creative teams to develop marketing assets (ads, landing pages, email campaigns, social media content, videos, etc.).
• Manage and oversee campaign calendars, timelines, and approvals to ensure on‑time and high‑quality execution.
• Use analytics tools (Salesforce, Power BI, Google Analytics, social media dashboards) to track campaign performance, optimize ROI, and report actionable insights.
• Maintain up‑to‑date websites and digital properties, ensuring accuracy of content, imagery, and offers.
• Research and implement best practices in digital marketing, testing new channels, formats, and technologies (e.g., AI tools, marketing automation).
• Provide guidance and training to sales teams on leveraging digital marketing campaigns to reach occupancy and engagement targets.
• Collaborate with cross‑functional teams to support initiatives in related areas, such as post‑acute care or specialized service lines.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in digital marketing, with expertise in multi‑channel campaign execution, analytics, and project management.
• Experience in healthcare, senior services, or hospitality is a plus.
• Strong communication, leadership, and project management skills.
• Proficiency with marketing platforms and tools (Google Ads, Meta Ads Manager, Salesforce, HubSpot/Marketo, SEO/SEM tools, etc.).
• Travel Requirements: Occasional travel within the U.S. for meetings, planning sessions, or industry conferences (approximately 30 days per year).

Benefits

• 🎄Christmas Bonus: 30 days, to be paid in December.
• 🩺Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
• 🩹Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
• 😁Dental Insurance: Always smile with confidence!
• 💼Life Insurance
• 🌴Vacation Days: 12 vacation days.
• + 📅Floating Holidays: 3
• 📱Cell Phone Reimbursement & Transportation Subsidy.
• 🌐Hybrid Scheme: Enjoy the best of both worlds, remote and in‑office work.
• 🌍Multicultural Exposure: Work with operations within Mexico and the United States.
• 🎉MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
• 💸Exclusive Discounts: Benefits with different companies for being part of MezTal.
• 📚Academic Agreements: Access to national universities and language schools.
• 🚀Career Growth: We will search for the best conditions for progressing in your career.