Digital Marketing Lead

Acoru; Valencia; A distancia; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A fintech company is seeking a Digital Marketing Lead to develop and execute comprehensive marketing strategies aimed at brand awareness and lead generation. The ideal candidate will have 3+ years of experience in B2B digital marketing, with proven expertise in industries like banking and cybersecurity. This remote position offers autonomy in driving marketing performance through innovative solutions and teamwork.

Formación

• 3+ years of experience in B2B digital marketing, particularly in relevant industries.
• Strong understanding of effective B2B marketing channels.
• Experience managing HubSpot-Salesforce integrations.

Responsabilidades

• Develop and execute a comprehensive digital marketing strategy.
• Plan and deliver campaigns across various digital channels.
• Optimize lead scoring, qualification, and nurturing workflows.

Conocimientos

B2B digital marketing experience

Lead generation and qualification

Proficiency in HubSpot

SEO and SEM expertise

Analytical skills

Fluent in English

Herramientas

HubSpot

Google Analytics

SEMrush

LinkedIn Campaign Manager

Descripción del empleo

Digital Marketing Lead (EU REMOTE)

Who we are

Acoru redefines fraud prevention by acting before fraud happens!

At Acoru, we stand at the forefront of fighting fraud, dedicated to protecting and serving with cutting‑edge technology and smart solutions. Through continuous account analysis and classification, we identify risk using pre‑fraud signals across all channels, before any transaction takes place. Our privacy‑compliant intelligence network expands visibility beyond systems, empowering real‑time, proactive defense.

Launched in 2024, we are headquartered in Madrid with colleagues working throughout Europe, LATAM, South America and the US. We have ambitious plans to double our headcount this year and again next year, as well as establish US and UK subsidiaries.

Our culture

• We are passionate people who are eager to make a difference and ready to challenge the status‑quo by making the digital world a safer place.
• We attribute our success to the collaboration, creativity, and commitment of our team.
• We are remote‑first with team members working around the world.
• We value effort, performance, and teamwork.
• We seek self‑motivated individuals who own and execute their work.

Role

As our Digital Marketing Lead, you’ll be responsible for designing and delivering a comprehensive digital marketing strategy that builds awareness, generates high‑quality leads, and differentiates our brand in the industry. You will be both the strategic architect and the operational driver—balancing big‑picture planning with day‑to‑day execution.

You’ll work closely with leadership to define KPIs, track performance, and refine campaigns. You’ll also have the autonomy to test, optimize, and innovate in our marketing approach.

This role reports to the Marketing Director and will collaborate closely with the Product and Sales teams.

What you will do

Digital Strategy & Execution

• Own and execute Acoru’s digital marketing strategy to drive brand awareness and qualified lead generation.
• Plan and deliver integrated campaigns across content, SEO, SEM, social media, and paid media.
• Combine strategic vision with hands‑on execution in a fast‑paced, high‑impact environment.

Content & Brand Marketing

• Develop and manage Acoru’s content marketing across the funnel to educate, engage, and convert.
• Ensure consistency of voice, design, and messaging across all digital touchpoints.
• Strengthen Acoru’s brand presence in the banking, cybersecurity, and fraud prevention ecosystem.

Lead Generation & Automation

• Design and optimize lead scoring, qualification, and nurturing workflows.
• Leverage HubSpot for inbound marketing, campaign automation, and CRM integration.
• Collaborate with sales to ensure smooth handoff and continuous funnel optimization.

Performance & Analytics

• Define KPIs and track performance across digital channels using HubSpot, Salesforce, and Google Analytics.
• Build dashboards, analyse results, and translate data into actionable insights.
• Apply A/B testing and attribution models to maximise conversion and ROI.

Collaboration & Alignment

• Partner with sales, product, and leadership teams to align marketing initiatives with company goals.
• Share insights and recommendations that guide go‑to‑market decisions.
• Contribute to a collaborative, agile culture focused on experimentation and growth.

What we’re looking for

• 3+ years of experience in B2B digital marketing, with a proven track record in banking, cybersecurity, fraud prevention, and/or AML industries (mandatory).
• Strong understanding of which B2B marketing channels perform best in our industry—and why.
• Comfortable balancing strategic planning and operational execution, able to design and implement digital initiatives end‑to‑end.
• Proven expertise in lead scoring, qualification, generation, and nurturing programs.
• Demonstrated success in SEO and SEM, driving measurable organic and paid results.
• Advanced proficiency with HubSpot, including campaign automation, workflows, lead nurturing, scoring, and reporting.
• Experience managing HubSpot–Salesforce integrations, including field mapping, lead lifecycle management, and database hygiene.
• Skilled in using Google Analytics, SEMrush, and LinkedIn Campaign Manager for optimisation and performance tracking.
• Proven ability to define KPIs, interpret data, and present actionable insights to leadership.
• Strong analytical, communication, and storytelling skills, with attention to consistency and brand voice.
• Comfortable working in a fast‑paced, early‑stage environment with high ownership and autonomy.
• Experience running and optimising LinkedIn Ads and Google Ads campaigns integrated into inbound workflows.
• Ability to conduct A/B testing on forms, CTAs, emails, and landing pages to improve conversion rates.
• Fluent in English (mandatory); Spanish or Portuguese is a plus.

Interested in joining our journey?

If you’re excited about shaping Acoru’s digital presence and driving growth in the fintech and cybersecurity space, we’d love to hear from you.

Apply now and be part of building something that matters.