Digital Marketer (AI)

Coastline Gaming Ltd.; España; Remote; EUR 55,000 - 90,000; Full time

Benefits offered by this job

Remote work

Autonomy to choose tools

Direct collaboration with teams

AI-enabled marketing strategy

Job summary

Coastline Gaming Ltd. is seeking a hands-on marketer to run paid media, social and SEO and to build the workflows, AI-driven content engines and compliant systems that power a small, fast-moving team.

You will own end-to-end campaigns, optimize across markets and languages, and develop repeatable processes with clear runbooks. You’ll work with Affiliates, CRM & Retention, and set the standards for AI use in marketing.

Qualifications

• You’ve personally run paid media, social and SEO, in the accounts and CMS.
• You’ve run campaigns against back-end conversion data, not only pixels.
• You’ve built systems replacing manual marketing work, like a content pipeline or automated reporting.
• You use AI daily to produce work, and can assess where to rely on it.

Responsibilities

• Build content engines turning briefs into SEO pages, social posts and ad variants across markets and languages.
• Automate paid media by creating loops that monitor spend, flag anomalies and generate weekly briefs.
• Run channels yourself: set up, optimise, publish and measure paid media, social and SEO.
• Measure performance using our sign-ups, deposits and deposit value from our data.
• Document runbooks and Loom walkthroughs so others can operate the systems when you’re away.
• Design checkpoints and spend caps to keep activities compliant and safe.

Skills

Paid media

SEO

Social ads

AI in marketing

Back-end data

Content pipelines

Job description

Slotbox is Coastline Gaming's online casino, live in ten markets across Europe and beyond, and part of a family-owned group with over 40 years in Irish gaming. Small team, short reporting lines, and a business that already uses AI every day.

The Role

Every marketer has a list of things they do by hand that a machine should be doing. The weekly numbers. The budget check. The same ad rewritten five ways. The fifteenth SEO page. This role exists to build the systems that do that work, so the team spends its time on decisions instead of busywork.

You run paid media, social and SEO yourself, and you build the workflows, agents and content engines that let a small team cover ground it otherwise couldn't. You work alongside our Affiliates and CRM & Retention teams. Nobody hands you a playbook or a tool stack: you choose the tools, prove they work, and own the result.

What You'll Do

• Build content engines. Turn one brief into SEO pages, social posts, ad copy and creative variants across markets and languages, with checks for accuracy, brand and compliance built in.
• Automate paid media. Build the loops that watch spend, flag anomalies, mine search terms, spot creative fatigue and produce the weekly performance brief before anyone asks for it.
• Run the channels yourself. Set up, optimise, publish and measure across paid media, social and SEO. You're in the accounts, not reviewing someone else's deck.
• Measure on our numbers. Judge channels on sign-ups, first deposits and deposit value from our own data, not the ad platform's conversion report. Use holdouts where you can. Stop what doesn't work.
• Make it repeatable. Document what you build (runbooks, short Loom walkthroughs) so teammates can run it and it keeps working when you're away.
• Keep it safe. Design the human checkpoints, spend caps and compliance checks so nothing goes out that shouldn't.

What We're Looking For

• You've personally run paid media, social and SEO. Not overseen an agency. Done the work, in the accounts and the CMS.
• You've run paid campaigns against back-end conversion data (sign-up, first deposit or equivalent), not only the platform pixel.
• You've already built systems that replaced manual marketing work: a content pipeline, an optimisation loop, an automated reporting flow. You can show it running.
• You use AI every day to produce the work, and you can tell us where you trust it and where you don't.
• You measure properly. You know an ad platform's "conversions" and our first deposits are different counts, you have worked from the back-end one, and you don't call a test a winner on a dozen results.
• Nice to have: paid social in a restricted or regulated category (i-gaming, finance, alcohol, dating, pharma); multi-market or multilingual work; affiliate marketing. You may have led people before.

What This Isn't

• A strategy-only or agency-management role. You'll be hands-on in the accounts.
• A "set it and forget it" job. Good systems in a regulated industry keep a human at the right checkpoints.

What We Offer

• Remote work, direct communication, collaborative environment
• Real autonomy: you pick the tools, you own the systems
• Decisions in days. Directors sit on the final interview and stay close to the work
• The chance to set how AI is used across marketing at Coastline