Digital Experience Senior Specialist (with Focus on CRO)

Radisson Hotel Group, Madrid Office; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading hospitality organization is seeking a Digital Experience Senior Specialist to enhance customer digital journeys through effective user experience and analytics. The role involves project management, A/B testing, and collaboration with various teams to ensure high customer satisfaction and direct revenue growth. Applicants should have a university degree, 4 years of experience in the relevant fields, and fluency in English.

Formación

• 4 years of experience in Digital Analytics, UX, A/B testing, and personalization tools.
• Fluency in English is required.
• Certifications in digital analytics and UX tools are highly considered.

Responsabilidades

• Ensure the best digital experience for customers.
• Monitor web and app customer journeys.
• Participate in A/B testing activities.
• Analyze customer experiences and utilize digital analytics tools.

Conocimientos

Digital Analytics

User Experience (UX)

A/B Testing

Conversion Rate Optimization (CRO)

Project Management

Interpersonal Skills

Educación

University degree

Herramientas

Adobe Analytics

Excel

Descripción del empleo

As a Digital Experience Senior Specialist, you

will support strategic initiatives aimed at enhancing the end-to-end digital

customer journey across web and mobile platforms.

With a strong foundation in

Conversion Rate Optimization (CRO) and User Experience (UX) and Digital

Experience Analytics, you will support the development of our digital products

and driving long-term value through improved performance and customer

satisfaction.

This role requires an analytical approach,

adaptability, and the ability to contribute to different projects. You will

oversee the identification and prioritization of optimization opportunities, support

the design and implementation of A / B tests, and ensure that all digital

journeys meet performance and UX standards. Your work will contribute directly

to improving customer satisfaction, digital experience quality to increasing

direct revenue.

The person in this position thinks customer

first, is analytical and contributes to delivering a best-in-class online

customer experience, activating continuous improvement culture to enhance the

Radisson Hotel Group e-commerce website and apps.

It is the Digital Experience Senior Specialist

responsibility to analyze the customer journeys, and look for improvements that

increase the customer satisfaction and increase the direct revenue. This

process includes analysis, creative thinking, and design of new experiences

(Adobe Analytics and Excel skills required), follow-up, and delivery of the

projects under your supervision.

You will be responsible for ensuring that all

the customer journeys comply with UX standards and perform as expected, and you

are able to monitor the performance and take action if any of those standards

are not met.

As a Digital Experience Senior Specialist, you

must have excellent project management and time management skills, be able to

identify and solve problems effectively, understand how to mitigate risk

factors, and ultimately have excellent interpersonal skills to interact with

the team and communicate results.

You will be part of the Digital Experience

team, a digital-savvy and motivated group of people strongly focused on

reaching the company's KPIs through the optimization of web performance and

mobile experience and always looking for continuous ways to innovate the

digital landscape with an omnichannel view. For these reasons, a certain level

of technical skills and the ability to think outside the box are required.

Experience in managing web and mobile

developments (enhancements, incidents / bugs) and working are highly appreciated.

A demonstrated experience in Digital Analytics

and conversion rate optimization from a previous role is necessary.

As a Digital Experience Senior Specialist, you

will work with the rest of the Digital Experience team members on the Radisson

Hotel Group websites. You will help shape the company's future digital

products.

Are

you ready to embark on this journey?

Roles / Responsibilities

• Ensure that we have the best Digital experience possible for the customer
• Monitor the Web and App customer Journeys and transform any business insight into practical web and app improvements
• Being part of the Conversion rate optimization team. Actively participating in the A / B testing activity
• Engage the customers digitally, analyze the experience through the Digital Analytics and the Digital Experience Analytics tool.
• Ensure that customers have a good experience at every touchpoint with the company, to build customer retention and loyalty.
• Help with the Web support, maintenance and enhancements of the current websites looking for quick wins and opportunities.
• Create deliverables to define new experiences (feature specification, user workflows, user stories, product roadmaps, etc.)

The successful candidate will :

• Analyze customer journeys and understand digital analytics and Digital Experience Analytics tools (including data visualization, understanding heatmaps, and creating dashboards to monitor performance effectively).
• Deliver a best-in-class User Experience, increase the conversion rate and retention for the Web / App, and ensure that the websites have the best support to maximize the main KPIs.
• Create a culture of continuous improvement, quality, and execution through.
• Maintains a favourable working relationship with other corporate teams inside Radisson Hotel Group to foster and promote a cooperative and harmonious working climate that will be conducive to maximum employee morale, productivity, and efficiency.
• Communicates openly and both verbally and in writing. Self-reliant, working with minimal control and direction.
• Expresses confidence in their ideas and networks with others, earning credibility and trust.
• Agile and result-oriented; “Yes I can” attitude; good team player; eye for detail; passion for the travel industry.

Requirements

• University degree.
• 4 years of Experience in Digital Analytics, UX, A / B testing and Personalization tools. Be part of a previous team managing brand websites and apps projects, better if integrating a ecommerce.
• Fluency in English.
• Ce rtifications or demonstrable knowledge from Adobe Analytics, Quantum Metric, Dynamic Yield, or any digital certified schools in the Digital Analytics and UX domain are highly considered.