Digital Content Graduate

PUIG, S.L.; Barcelona; On-site; EUR 28,000 - 36,000; Full time

Benefits offered by this job

Entrepreneurial culture

Learning & development opportunities

International growth opportunities

Competitive compensation & benefits

Job summary

Puig in Barcelona is seeking a Digital Content Graduate for the Carolina Herrera brand. You will support the creation, organization, and publication of digital content across the brand website, ensuring a cohesive, engaging experience across markets.

You will explore AI-powered tools and new content technologies, collaborate with cross-functional teams, and contribute to content discovery, asset optimization, and publication readiness.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital, or related field.
• Fluent English; Spanish proficiency is a plus.
• Understanding of digital content, UX/UI, SEO and ecommerce environments.
• Hands-on interest or experience with Generative AI tools for content creation.

Responsibilities

• Support the creation and coordination of digital content for the brand website in line with the seasonal and commercial calendar.
• Assist with organizing, managing and contributing website content including landing pages and editorial assets.
• Help coordinate content production workflow to meet deadlines and brand guidelines.
• Maintain content in the CMS ensuring accuracy across markets.
• Collaborate with Creative, Communications, Media, Copy, Studio and Retouching teams to ensure timely asset delivery.
• Support digital shoots and content production across fragrance and makeup categories.
• Experiment with Generative AI and emerging tech to accelerate content ideation and asset creation.
• Support SEO best practices and GEO strategy to improve visibility and brand relevance.

Skills

Content creation

AI tools familiarity

CMS platforms

SEO awareness

UX/UI basics

Digital analytics

English fluency

Team collaboration

Education

Bachelor's degree in Marketing, Communications, Digital or Business

Tools

CMS platforms

Digital asset management tools

Adobe Photoshop basics

Job description

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

Who we are

Puig is a home of Love Brands within a family company that furthers wellness, confidence and self-expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry.

With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people’s emotions and are powered by a global team of over 13,000 passionate professionals. With products sold in more than 150 countries and €5,042 million in net revenue in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open-minded space where Creators Of All Kinds are empowered to thrive, innovate and express who they are.

The Opportunity

We are looking for a Digital Content Graduate to join the international digital team for Carolina Herrera, based in Barcelona. Reporting to the Digital team, you will support the creation, organization and contribution of digital content across the brand’s website, helping ensure a consistent, engaging and high-quality brand experience across markets.

You will also have the opportunity to explore and apply AI-powered tools, new content creation technologies and emerging digital practices, contributing to the evolution of the brand’s digital experience, content discoverability and visibility across traditional and AI-powered search environments.

What you'll get to do

• Support the creation and coordination of digital content for the brand website, in line with the seasonal and commercial calendar.
• Support the organization, management and contribution of website content, including landing pages, editorial content, product-related assets and other digital experiences.
• Help coordinate the content production workflow, ensuring assets are delivered, organized and published according to deadlines and brand guidelines.
• Contribute and maintain content within the website's Content Management System (CMS), ensuring accuracy and consistency across markets.
• Partner with Creative, Communication, Media, Copy, Studio and Retouching teams to coordinate the constant flow of digital assets and ensure content is ready for publication.
• Support the coordination of digital shootings and content production across categories, including fragrances and makeup.
• Support the creation and adaptation of digital assets using AI-powered tools, exploring new ways to accelerate content production, generate creative variations and optimize assets for different digital touchpoints while maintaining brand consistency.
• Experiment with Generative AI and emerging creative technologies to support content ideation, asset creation, copy adaptation and digital experiences.
• Support the implementation of SEO best practices across website content, including content optimization, metadata, internal linking and other on-page elements to improve organic visibility and discoverability.
• Contribute to the development and application of the brand’s GEO (Generative Engine Optimization) strategy, exploring how content can be structured and optimized to strengthen brand visibility and relevance across AI-powered search engines and generative platforms.
• Monitor developments in AI search, SEO, GEO and digital content technologies, identifying opportunities and potential applications for the brand.
• Support regular website reviews and quality checks, identifying content updates or improvements needed to deliver the best possible digital experience.

We'd love to meet you if you have

• A Bachelor's degree in Marketing, Communications, Digital, Business or a related field.
• Fluent English; Spanish proficiency is a plus.
• Strong organizational skills and attention to detail, with the ability to manage assets and deadlines simultaneously.
• Strong communication skills and the ability to collaborate effectively with cross-functional and international teams.
• Basic understanding of digital content, UX/UI principles, SEO and e-commerce environments.
• Interest in content creation, digital experiences and brand storytelling.
• Hands-on interest or experience with Generative AI tools and AI-assisted content creation, particularly for creating, adapting or optimizing digital assets.
• Curiosity about AI-powered search, GEO and the evolving relationship between content, search engines and generative platforms.
• Basic image editing skills; experience with Adobe Photoshop or other creative tools is a plus.
• Experience with CMS platforms or digital asset management tools is a plus.
• Familiarity with SEO tools, analytics platforms or content optimization tools is a plus.
• Good knowledge of Excel and PowerPoint is a plus.
• A proactive, curious and experimental mindset, with an interest in testing new AI tools and digital technologies and translating them into practical applications.
• Strong interest in the beauty, fashion and luxury industry.

What you'll love about us

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.