Una candidatura hecha para este puesto de trabajo: un currículum y una carta de presentación adaptados que responden directamente a la oferta.
CrowdFarming in Madrid seeks a content strategist who can translate agronomic data into stories that move people to action. You’ll read farmer reports and turn them into campaigns that aim to engage thousands across organic channels.
You’ll be in the field and online, handling multilingual community conversations while shaping strategy and content that explains complex farming topics clearly and honestly.
A farmer sends us soil data showing 40% more organic matter after three years without pesticides. Somewhere else, a supermarket ad tells people "natural" fruit is grown the same way it was in 1985. Both things are true right now, in the same market, and almost nobody outside a lab knows it.
Your mission: turn what our farmers and scientists know into content that changes what people believe about food — and gets them to act on it.
We don't need someone to "manage social media." We need someone who can read an agronomic report on Tuesday and turn it into a piece of content by Thursday that makes 50,000 people question the tomato they bought last week.
Campaign strategy (30%). You run the daily strategy for our impact channels — organic only, no paid media, no vanity metrics. You decide what CrowdFarming picks a fight about this month, and you build the campaign around it.
Content (40%). You take agronomic data — soil health, water use, biodiversity — and turn it into content people actually stop scrolling for. Mostly social, sometimes an article, sometimes ideas for how we show impact data inside the product itself.
Field work (20%). You go where the story is: a farmer's protest, a field visit, a policy hearing. You come back with footage, quotes, and the kind of detail that can't be invented from a desk.
Community (10%). You're in the comments, in five languages' worth of context, defending the science when someone pushes back — without ever sounding defensive.
There's a culture that runs through all of this before it runs through any specific task. We move fast and we'd rather publish something imperfect and iterate than sit on something safe. You'll have real autonomy here — nobody is going to hand you a content calendar. That's yours to build, and yours to be wrong about sometimes.
If you've read this far: your CV matters less than how you think under ambiguity, and whether you can turn a spreadsheet into a story someone shares. If that's you, we want to hear from the person who'd rather be in a farmer's field than behind a content calendar — and can still hit publish on both.