Digital Acquisition Specialist

Bahia Principe Hotels & Resorts; Santiago de Compostela; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A hospitality company located in Santiago de Compostela seeks a Digital Acquisition Specialist to enhance digital marketing efforts. Responsibilities include managing innovative digital campaigns, optimizing performance across channels, and collaborating with teams to deliver measurable results. The ideal candidate has at least 2 years of experience in digital marketing, strong analytical skills, and is proficient in both Spanish and English.

Formación

• At least 2 years of experience managing digital marketing campaigns.
• Strong analytical skills with data-driven performance marketing.
• Familiar with dynamic creative optimization and feed management.

Responsabilidades

• Develop and execute digital campaigns across multiple platforms.
• Manage end-to-end campaign execution and optimization.
• Monitor campaign results and prepare actionable reports.

Conocimientos

Analytical skills

Digital marketing expertise

Collaboration

Proactivity

Educación

University degree in Marketing or related field

Postgraduate studies in Digital Marketing

Herramientas

Digital campaign management platforms

Web analytics suites

Reporting/dashboard tools

Descripción del empleo

About the role

At Bahia Principe, we believe that true luxury is to experience happiness. We put all our effort into service excellence, genuine hospitality and constant innovation. Our purpose is to create unforgettable experiences for our guests, being highly aware of the importance of sustainable development in harmony with the environment and society at large, understanding the management of our hotels from a global perspective. We are passionate about what we do and work exemplarily through collaboration and respect in a cross-cultural environment.

As a Digital Acquisition Specialist, you will play a key role in driving the growth of Bahia Principe’s digital presence. Your mission will be to plan, execute and optimize innovative digital marketing campaigns across Programmatic (Display & Video), Social Ads channels and Affiliate Marketing, ensuring we reach the right audience with the right message at the right time. You will be at the forefront of digital performance, working closely with cross-functional teams and external partners to maximize our impact and deliver measurable results.

This is an opportunity to join a dynamic, data-driven environment where your ideas and analytical mindset will help shape the future of our digital strategy.

What will your key responsibilities be?

• Develop and execute digital campaigns strategies across Programmatic (Display & Video), Social Ads and Affiliate Marketing, aligning with business objectives and collaborating with the Digital Acquisition Manager and other key teams.
• Manage end-to-end campaign execution in Programmatic (Display & Video), Social Ads and Affiliate Marketing, including setup, activation, tracking, daily performance monitoring and continuous optimization to maximize results in partnership with external partners.
• Drive a culture of experimentation by designing and implementing A / B and multivariate tests on audiences, creatives, formats and messaging, leveraging platform innovations and data-driven insights to enhance performance.
• Coordinate the production, adaptation and distribution of creative assets in partnership with the Design / Content team, implementing dynamic creative solutions and managing product feeds and catalogs to ensure personalized and impactful advertising.
• Administer and maintain data feeds and product catalogs for dynamic campaigns, ensuring regular updates, supervision of technical integration and data quality across platforms.
• Monitor campaign results and KPIs, preparing clear and actionable reports that highlight trends, insights and optimization opportunities, supporting data-driven decision making and transparency.
• Act as a connector between the Digital Acquisition team and other internal departments and external partners, ensuring seamless campaign execution, effective communication and alignment with our brand standards.

What are we looking for?

• University degree in Marketing, Advertising, Business Administration or similar. Postgraduate studies in Digital Marketing will be valued.
• At least 2 years of experience managing digital marketing campaigns, especially in Programmatic Display / Video and Paid Social environments.
• Strong analytical skills and experience working with data-driven performance marketing.
• Advanced knowledge and hands-on experience with digital campaign management platforms (such as social ads managers, programmatic buying tools, and affiliate marketing platforms), creative automation solutions, and web analytics suites.
• Familiarity with dynamic creative optimization (DCO), feed management, and reporting / dashboard tools (e.g., campaign managers, analytics dashboards, data visualization tools).
• Native Spanish and advanced English (C1).
• Proactive, results-oriented, collaborative and eager to keep learning in a fast-evolving digital landscape.