Digital Account Manager (PPC)

TransPerfect; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading digital marketing agency in Madrid seeks a Senior Digital Account Manager to drive client retention and account growth. The ideal candidate will possess over 6 years of experience in digital marketing, excel in communication, and demonstrate a strategic, data-driven approach to client relationships. This role requires proficiency in various digital marketing tools and the ability to manage international projects.

Formación

• 6+ years of experience in a digital marketing agency.
• Experience managing teams and client relationships.
• Strong IT literacy and project management skills.

Responsabilidades

• Oversee digital strategy development for clients.
• Lead onboarding of client relationships.
• Support sales teams in scoping proposals.

Conocimientos

Client retention

Account growth

Digital marketing knowledge

Communication skills

Data analysis

Leadership

Educación

Bachelor’s degree in marketing or related field

Herramientas

Microsoft Office (Word, Excel, PowerPoint, Outlook)

Google Analytics

SEMRush

Ahrefs

Screaming Frog

Descripción del empleo

Overview

The Senior Digital Account Manager plays a critical role in driving client retention and account growth through exceptional service delivery, proactive communication, and sound strategic guidance. The role is responsible for managing for managing core and most highly-visible digital marketing client relationships and crafting strategic execution across Search Engine Marketing, Search Engine Optimization, digital content creation, and Social and emerging media. The Senior Digital Account Manager has a strong working knowledge of multiple digital marketing channels and demonstrated experience in building and executing international digital programs. They are strategic, data-driven, and client-focused, with the ability to translate complex digital marketing concepts into actionable insights for both clients and colleagues.

Responsibilities

Oversee development and execution of digital strategy in collaboration with Production for an assigned set of clients

Lead onboarding client relationships for digital marketing services

Assist sales teams with scoping for proposals and new opportunities as relevant

Assist in developing case studies and presentations to support marketing and sales efforts

Support team development as a mentor to peers and junior talent on the global Digital Marketing Team.

Brief and oversee execution of multiregional strategies by our global digital production teams, acting as liaison with client stakeholders and agency partners

Support Production teams with quality assurance reviews of deliverables to ensure adherence to strategy and brief and guarantee optimal content / campaign performance

Proactively identify and track opportunities to grow assigned accounts, upselling additional digital marketing services to existing clients with support of manager(s)

Manage budgets and account health aligned to company metrics in collaboration with Production teams.

Keep up to date on digital marketing trends, technologies and market leaders, and share this knowledge with colleagues and clients

Experience managing a book of business with financial targets, and budgeting marketing / media plans

Superior written and spoken communication skills in English

Strong accounting, financial tracking of client budgets

Demonstrate an ability to : multitask in a fast-paced environment, work well with people from a variety of different backgrounds and cultures, build relationships with clients and co-workers, work independently and as part of a team and take active measures to solve problems and commit to a high level of service

Willingness to travel to offsite client or sales meetings

Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)

Familiarity with best digital marketing practices, and continued evolutions in in Search Marketing, Content Marketing, Social Media Marketing and other digital marketing areas as relevant

Comfort with assigning and explaining complex project tasks to team members, clients and vendors across regions and continents

Confident with data analysis, and proven ability to use data to make strategic recommendations to clients

Qualifications

Minimum Bachelor’s degree or its equivalent in marketing, communications, journalism or other related

Experience managing teams of Account Managers or lower

• 6 + years of experience in a digital marketing agency setting with experience in Performance Marketing and / or Integrated Digital Strategy
• Proven experience managing team members and / or managing project workflow among internal teams or departments
• Proven experience leading client-facing teams in international digital marketing and advertising
• Client-facing experience in account management, project management and / or business development in the digital marketing industry
• Strong IT literacy, including proficiency in Excel and PowerPoint and experience with industry tools such as SEMRush, Moz, Ahrefs, Screaming Frog, Google Search Console and Web Analytics platforms (Google Analytics and / or Omniture)
• Experience auditing websites, ecommerce market places or social media profiles to determine the best strategic approach to improve performance
• Prior experience running global projects with variable workloads and new business challenges