Customer Segment Marketing Manager

Griffith Foods; Valls; On-site; EUR 47,700 - 58,300; Full time

Job summary

Griffith Foods is seeking a strategic Marketing Lead for the European segment to drive profitable growth through focused campaigns, events, and customer activations across food manufacturers. You will collaborate with cross‑functional teams to translate insights into actionable concepts for chefs, R&D, and product development.

The role requires leading GTM teams, owning end‑to‑end project execution, and travel 30–40% within Europe to engage customers and partners.

Qualifications

• Minimum 5 years’ experience in the food industry.
• Experience in marketing, innovation, or product development.
• Strong understanding of B2B value propositions.

Responsibilities

• Lead appointed segment campaigns and targeted events across Europe.
• Drive growth through activations defined in segment plans and GTM initiatives.
• Coordinate with cross‑functional teams to support new menu development and customer engagement.
• Communicate trends and insights to key customers and internal teams.

Job description

Job Description Summary

Drive profitable growth by providing focus and execution of all marketing activities within the appointed segment, targeting customers in Europe and business units. In this case the focus will be on food manufacturers (savory snacks, prepared meals, alternative protein).

Roles And Responsibilities

• Leading appointed segment by campaigns & targeted events—cross category, leveraging existing innovation, Global FlavourIQ trends & insights.
• Drive strategic customers growth through proactive activations defined in the Growth Moments Calendar according to account plans and service level—from cross‑segment content creation to activation and follow‑up.
• Enable innovation customer engagement: from validation to commercialization.
• Key member & contributor of the appointed segment GTM teams & the Segment Customer Marketing Team, bringing inspiring market and consumer insights to support new menu development and translating ideas into actionable concepts that engage chefs and guide R&D innovation.
• Responsible for creation & execution of segment & unit plans (with Business Development as accountable).
• Serves as a key project manager, supporting the business development team on customer‑specific product development opportunities.
• Clearly positions Griffith Foods as the preeminent product development partner with key customers, collaborating with cross‑functional peers to deliver best‑in‑class customer solutions.
• Assesses primary and secondary research and is capable of clearly communicating trends and insights to key customers.
• Leads commercial efforts at trade events designed to elevate the Griffith Foods brand within targeted segment‑specific trade organizations.
• Acts as linking pin with global segment teams, ensuring alignment of European activation with global focus areas.
• Owns end‑to‑end project execution with a hands‑on approach, ensuring seamless coordination, reporting, and engagement of internal team stakeholders for successful outcomes.

Functional Knowledge

• Knowledge of multidisciplinary project management.
• Planning & execution: capable of operating individually and advancing multiple projects simultaneously.
• Good financial knowledge, able to think in scenarios.
• Results‑oriented, creative with excellent problem‑solving, analytical and influencing skills.
• Capable of turning insights into opportunities and driving customers to Griffith Foods solutions.
• Willing to travel 30–40% of the time, mostly within Europe, and participate in cross‑functional meetings across Griffith sites.

Business Expertise

• Minimum 5 years’ previous experience in the food industry, with experience in both B2B and B2C highly valuable (retail or foodservice experience is a plus).
• Previous experience at a food ingredients company, ideally in marketing, innovation, or product development.
• Clear understanding of business‑to‑business and how to create and deliver value propositions to customers.

Compensation

The starting base salary is 53,000 EUR fixed gross per year + bonus + benefits.