Trainer - Sales & Soft Skills Development

Webfleet; Barcelona; Hybrid; EUR 40,000 - 70,000; Full time

Benefits offered by this job

WFH flexibility

Home office stipend

Global mobility 40 days/year

Birthday leave

Health insurance

Pension plan

LinkedIn Learning access

Gofluent language learning

Calm app access

Employee assistance program

Bridgestone tyres discount

Job summary

Webfleet seeks an experienced Trainer to join our Corporate Training Team. You will design and deliver training across Inside and Field Sales, across regions, with a focus on consultative selling and leadership development.

You will own onboarding, build soft skills programs, and partner with Sales Enablement, Quality, Customer Success, and HR to ensure learning is aligned with business priorities and measurable outcomes. This role requires global delivery and a dynamic, collaborative mindset.

Qualifications

• 5+ years of experience in sales training across multiple channels.
• Strong grounding in consultative and solution selling methodologies.
• Proven experience designing and facilitating soft skills and leadership development programs.

Responsibilities

• Design and deliver global training programs for Inside and Field Sales teams.
• Champion consultative selling and embed it across onboarding and enablement.
• Own onboarding for sales roles end-to-end across regions.
• Build and facilitate soft skills, leadership, and growth mindset training.
• Partner with Sales Enablement to translate process and product knowledge into learning journeys.
• Collaborate with Quality to ensure training reinforces customer interaction standards and outcomes.
• Work with Customer Success to align messaging across the customer lifecycle.
• Coach sales managers to build coaching capability and feedback loops.
• Partner with HR on leadership development pathways and talent readiness.
• Drive measurable improvements in productivity, onboarding speed, and customer experience.
• Deliver blended experiences (in-person, virtual, workshops, role-plays) for a global audience.
• Measure training effectiveness and continuously improve program impact.

Skills

Sales training

Consultative selling

Blended learning

Facilitation

Leadership development

Stakeholder management

Global delivery

English fluency

Job description

We are looking for a Trainer to join our Corporate Training Team and elevate the commercial and professional capability of Webfleet's global sales organization. This role has evolved beyond a single-channel remit: you will design and deliver training across both Inside Sales and Field Sales teams, in every region where Webfleet operates. Alongside core sales capability, you will own the development of soft skills, leadership training, and growth-oriented programs that build well-rounded, confident sales professionals and future leaders. You will work cross-functionally with stakeholders across the regions, Sales Enablement, Quality, Customer Success, and HR to ensure training is aligned to business priorities, consistent in quality, and grounded in a consultative selling philosophy that puts the customer's needs first.

Here's a little taste of your challenge:

• Design and deliver global training programs for both Inside Sales and Field Sales teams, adapted to regional needs and go-to-market models.
• Champion consultative selling as the foundation of our sales approach, embedding it across onboarding, coaching, and ongoing enablement.
• Own new-hire onboarding for sales roles end-to-end, ensuring new joiners ramp quickly and confidently across all regions.
• Build and facilitate soft skills, leadership, and growth mindset training for sales professionals and emerging leaders.
• Partner with Sales Enablement to translate sales process, methodology, and product knowledge into clear, actionable learning journeys.
• Collaborate with Quality to ensure training reinforces customer interaction standards and measurable performance outcomes.
• Work with Customer Success to align messaging and skills across the full customer lifecycle, not just the point of sale.
• Partner with sales managers to build coaching capability and reinforce learning through ongoing observation, feedback, and development conversations.
• Partner with HR on leadership development pathways, career growth frameworks, and talent readiness initiatives.
• Drive measurable improvements in sales productivity, onboarding speed, conversion rates and customer experience through capability development initiatives.
• Deliver blended learning experiences, in-person, virtual, workshops, and role-plays, tailored to a global, multicultural audience.
• Measure and report on training effectiveness, using data to continuously improve program design and business impact.

Who are you:

• 5+ years of experience in sales training, with a solid foundation of hands-on selling experience across multiple sales channels (inside and/or field).
• Strong grounding in consultative and solution selling methodologies (e.g. Challenger Sales, SPIN Selling, Value Selling, TAS).
• Proven experience designing and facilitating soft skills and leadership development programs, beyond core sales training.
• Confident operating in a global, matrixed environment, adapting content and delivery style to different regions and cultures.
• Skilled in blended learning design, in-class, virtual, workshops, and role-play-based facilitation.
• A strong track record of raising measurable sales effectiveness and demonstrating training ROI.
• Excellent communication and facilitation skills in English; additional EU or global languages are an asset.
• Comfortable building relationships and influencing stakeholders across Sales, Sales Enablement, Quality, Customer Success, and HR.
• Self-motivated, results-driven, and able to prioritize a global workload with minimal supervision.
• A genuine team player who brings energy, positivity, and a can-do attitude to a fast-moving environment.

What can you expect:

• A genuinely global remit: Your work will shape sales capability across every region Webfleet operates in.
• A fast-moving, start-up-style culture backed by the scale and stability of a billion-euro company.
• A diverse, international team: Colleagues from 55+ nationalities and counting.

Let’s not forget the good stuff!

• Working from home up to 3 days a week,
• 500 euros gross to set up your home office and additional monthly home office allowance,
• The Chance to work abroad for 40 working days per year,
• Birthday off and volunteering time off,
• Additional health and dental insurance,
• 100% employer funded pension scheme,
• Lunch, childcare or transportation vouchers,
• Unlimited access to LinkedIn Learning,
• Access to Gofluent platform to learn new languages,
• Free access to CALM (top mental health app),
• Employee Assistance Program,
• Discount on Bridgestone tyres.

Who are we?

Webfleet is Bridgestone’s globally trusted fleet management solution. More than 50,000 businesses across the world use it to improve fleet efficiency, support drivers, boost safety, stay compliant and work more sustainably. For more than 25 years it has been empowering fleet managers with data-driven insights that help them optimize their operations.

Webfleet contributes towards the delivery of The Bridgestone E8 Commitment. This broad, global corporate commitment clearly defines the value Bridgestone is promising to deliver to society, customers and future generations in eight focus areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

More information at: webfleet.com. Follow us on X: @WebfleetNews and LinkedIn @Webfleet. For more information on Bridgestone corporation visit Bridgestone.com or the Bridgestone Newsroom.

Want to join us?

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.